Siviano Шароби Итолиёвӣ by Valerii Sumilov

Siviano Шароби Итолиёвӣ by Valerii Sumilov is a highly esteemed winner of the very prestigious 2023 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.

БиринҷБастабандӣ· 2023

Siviano Шароби Итолиёвӣ

by Valerii Sumilov

Client: Shumi Love Design

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

15,697

Verified Award Winner

Verify Award Status for #151378

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Siviano Шароби Итолиёвӣ

Ин асар аз Италия ва ҳама чиз дар бораи Италия илҳом гирифта шудааст: тӯбҳои маскарадӣ, асрори он, ҷомеаҳои махфии он, кланҳо ва фарҳанги ғании он. Тарҳ кӯшиш мекард, ки тасаввуф, асрор ва хоҳишҳои муқаддасро инъикос кунад. Истеъмолкунанда бо харидани ин май билети даромадгоҳро ба ҷомеаи имтиёзнок, ба фармоиши махфӣ мехарад, ки даромадгоҳаш танҳо барои чанд нафари интихобшуда аст. Нишон дар шакли мураккаби аслӣ сохта шудааст. Акцент ба тарафи рост гузаронида мешавад, то ки диққати бештарро бо асимметрияаш ҷалб кунад. Ин ба тамоми консепсияи тарроҳӣ эстетика ва сирри бештар медиҳад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Siviano Шароби Итолиёвӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Siviano Шароби Итолиёвӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Siviano Шароби Итолиёвӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The overriding task for the agency in this project was the creation of an integral image that would reflect the light and elegant feel of the product, and identify the drink’s region of origin.

The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design.
Dimensions & Packaging: Label: 86 mm X 145 mm. Paper: Vergé White
Tags: italian, wine, siviano
Production Technology: Brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Velmart White. Post-print: gold stamping, embossing, tactile varnish
Design Challenge: The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
Research: We did market research on the competitive shelf. As a result of the research it became clear to us that Italian wines are not only about style, breed and brevity. But also mood, atmosphere, a special "feeling" - feeling and passion. That is what we tried to reflect in the design.
Inspiration: The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the upper part of the label respectively.
Project Duration: The project started in november 2022 in Italy. The product is intended for the European and U.S. markets.
Operation Flow: The label has a unique form: artistic die-cutting of complex shape is performed. Part of the label is shaped. At the same time, the other part of the label is cut through. A powerful center of attraction is formed. This serves to draw attention to the manufacturer's brand and increases the status of the product.
Patents: Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Team Members: Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
Image Credits: Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov