Natura Dried Fruits Меваҳои хушк by Mohsen Koofiani

Natura Dried Fruits Меваҳои хушк by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.

БиринҷБастабандӣ· 2024

Natura Dried Fruits Меваҳои хушк

by Mohsen Koofiani

Client: Natura

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Natura Dried Fruits Меваҳои хушк

Ин тарҳ аз омезиши ҳайкалҳои ҳунарӣ, меваҳо ва ҳайвонот истифода бурдааст, гарчанде бояд қайд кард, ки тағйироти нозуке аз ҷиҳати ҳунарӣ ба амал оварда шудаанд. Тасвирҳо кӯшиш карданд, ки робитаи равшан байни ҳайвонот, меваҳо ва фарҳанг барқарор кунанд. Аммо азбаски мавзӯи асосии тарҳ ҳифзи экосистема мебошад, илова ба ҳайвоноти ҳашакхӯр, дар баъзе ҷойҳо ҳайвоноти вазшӣ (шикорчиён) ҳамчун рамзи қудрат истифода шудаанд. Дар ин бастабандӣ рангҳои соддаю пурқувват барои ҷалби таваҷҷӯҳи бештар истифода шудаанд ва бастабандии қобили тақсим барои муҳофизати муҳити зист истифода мегардад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Natura Dried Fruits Меваҳои хушк ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Natura Dried Fruits Меваҳои хушк ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Natura Dried Fruits Меваҳои хушк эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
Dimensions & Packaging: Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm
Tags: Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
Production Technology: All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
Design Challenge: In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
Research: Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
Inspiration: In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
Project Duration: The project started in February 2022 and finished in December 2022 in Shiraz, Iran
Operation Flow: Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi