Hearing Extraordinary Dream Логотип by Qiuyu Li

Hearing Extraordinary Dream Логотип by Qiuyu Li is a highly esteemed winner of the very prestigious 2024 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2024

Hearing Extraordinary Dream Логотип

by Qiuyu Li

Client: Hearing Extraordinary Dream Inc.

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

20,846

Verified Award Winner

Verify Award Status for #152107

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hearing Extraordinary Dream Логотип

Дар логотипи Hearing Extraordinary Dream аз хусусияти тасвирии аломатҳои хитоӣ истифодаи пурра бурда шудааст. Барои тарроҳии логотипи ширкати марбути мусиқӣ, консепсияи асосӣ дар атрофи садо ва манбаъҳои аудио сохта шуд. Унсурҳои матнӣ бо истифода аз унсурҳои визуалие офарида шуданд, ки гӯш ва мавҷҳои садоро намоиш медиҳанд. Тавассути дарҷ кардани хусусиятҳои аломатҳои тасвирӣ, ҳадаф офаридани навъи логотипе буд, ки ба эмоджӣ монанд аст ва ба одамон имкон медиҳад, ки ҳатто бидуни хондани аломатҳои хитоӣ то ҳадде фаъолияти ширкатро дарк кунанд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Hearing Extraordinary Dream Логотип ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Hearing Extraordinary Dream Логотип ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Hearing Extraordinary Dream Логотип эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms. This logo design of a music-related company, the design concept revolved around "sound" and "audio sources." The design elements were crafted using visual elements symbolizing "ear" and "sound waves." By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters. This inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo, combining the rich history of Chinese characters with the music industry.
Dimensions & Packaging: The logo is CMYK color model. The logo is prepared in two shades of black color and one white color. According to the circumstances, it can be changed to colors other than black and white. To ensure the logo's visual recognition, it is recommended to have a minimum height of no less than 15mm.
Tags: Design, Typography, Logo, Logo Type.
Production Technology: The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms.
Design Challenge: The main challenge during the design process was a slight deviation in the initial concept compared to the client's understanding. Initially, the client seemed to prioritize a purely commercial logo that was easily recognizable, without fully appreciating the cultural significance and value of text.
Research: Before creating the logo, it's important to investigate the development and morphological evolution of Chinese characters as cultural and civilizational symbols. The correlation between character form and visual elements, as well as the principles behind Chinese character creation, greatly inform the logo design process.
Inspiration: Chinese characters originally appeared in the form of pictographic characters, representing and simplifying the shapes and features of surrounding objects. When designing the logo, the rich history of Chinese characters was revisited and combined with a music-related company. Further research was conducted into the character elements within Chinese characters that are related to music, particularly those associated with "sound" and "auditory perception," such as the character for "ear." By incorporating these pictorial elements into the logo design, this fusion of inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo.
Project Duration: The project started in January 2023 in Osaka Japan and finished in May 2023.
Operation Flow: This logo is primarily intended for print materials, including all paper media and clothing such as shirts. Typically, the logo is designed in black, but the color can be modified to white, yellow, or other colors depending on the usage. For example, when printed on a black shirt, the color should be changed to white, and if a more vibrant appearance is desired, it can be changed to yellow or other colors. When used on a white or other light-colored background, the logo remains predominantly black but can be adjusted to different colors based on specific circumstances.
Patents: Copyrights belong to QiuYu Li, 2023.
Team Members: QiuYu Li
Image Credits: Image #1: Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #2: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #3: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #4: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #5: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.