Flatiron Чароғ by Mr Smith Studio is a highly esteemed winner of the very prestigious 2024 Ҷоизаи тиллоии A' Design Award in Дизайни маҳсулот ва таҷҳизоти равшаноӣ Competition Category.

ТиллоРавшаноӣ· 2024

Flatiron Чароғ

by Mr Smith Studio

Client: Egle

Ҷоизаи тиллоии A' Design Award Winner in Равшаноӣ Category

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Colors

The Design

About Flatiron Чароғ

Ашил Кастиљони боварӣ дошт, ки дизайнер бояд хазф кунад, хазф кунад, хазф кунад ва дар ниҳоят ҷанбаи асосии тарроҳиро дарёбад. Бруно Мунари одат дошт бигӯяд, ки печида кардани чизҳо осон аст, вале соддакунии онҳо хеле душвор мебошад. Flatiron аз омезиши ин ду истинод ба вуҷуд омадааст. Манбаи нур дар бадане ҷойгир аст, ки аз варақаи оддии металл бо танҳо як чин сохта шудааст. Миқдори ҳадди ақали элементҳо барои маҳсулоте бо барҷастагии калон, маҷмӯи чароғҳое, ки бо тарроҳии ҳам асосӣ ва ҳам самаранок тавсиф меёбанд.

The Recognition

About the Ҷоизаи тиллоии A' Design Award

Flatiron Чароғ ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Flatiron Чароғ ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Flatiron Чароғ эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.
Dimensions & Packaging: Width 350mm x Depth 200mm x Height 1900mm
Tags: Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp
Production Technology: Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.
Design Challenge: Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.
Research: Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.
Inspiration: The combination of the world of origami and the world of architecture is what is at the base of Flatiron family.
The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.
Project Duration: Development of the project took 4 months and took place in Milan
Operation Flow: Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light
Patents: Patented 2023
Team Members: MrSmith Studio
Image Credits: MrSmith Studio