Taishun City Ҳувияти бренд by Zhejiang Gongshang University

Taishun City Ҳувияти бренд by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2025 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2025

Taishun City Ҳувияти бренд

by Zhejiang Gongshang University

Client: Taishun County People's Government

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Taishun City Ҳувияти бренд

Тайшун Сити ҳувияти брендест, ки барои як шаҳр тарҳрезӣ шудааст. Логотип аз хатҳое сохта шудааст, ки номи шаҳрро ташкил медиҳанд ва нишонаи муосир ва минималро ба вуҷуд меоранд. Фазои сафед дар дохили логотип ҳамчун майдони кушода баррасӣ мешавад, ки дар он рамзҳои гуногуни визуалии шаҳрӣ метавонанд намоиш дода шаванд. Ин нишона тавассути тағйирот дар хатҳо ва шаклҳо мутобиқ карда мешавад, аз ин рӯ шинохти он дар бисёр татбиқот қавӣ боқӣ мемонад. Форматҳои векторӣ имкон медиҳанд, ки логотип ба ҳар андоза, аз корти визитӣ то реклмаи берунӣ, тағйири андоза дода шавад. Маводи чопии бренд аз ашёи хоми такрористифодашаванда ва биологӣ таҷзияшаванда истифода мебарад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Taishun City Ҳувияти бренд ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Taishun City Ҳувияти бренд ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Taishun City Ҳувияти бренд эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Dimensions & Packaging: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Tags: Culture, innovation, sustainability, inclusiveness,City Brand
Production Technology: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Design Challenge: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Research: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Inspiration: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Project Duration: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Operation Flow: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Team Members: Designer: Kan Zhao
Image Credits: Designer: Zhao Kan