Ecohiny Брендинг by Cansu Dagbagli Ferreira

Ecohiny Брендинг by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Ҷоизаи нуқрагии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

НуқраГрафика· 2024

Ecohiny Брендинг

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Ҷоизаи нуқрагии A' Design Award Winner in Графика Category

104,097

Verified Award Winner

Verify Award Status for #152882

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecohiny Брендинг

Оя бренди коғази дастшӯӣ метавонад ҷолиб ва шӯхӣовар бошад? EcoHiny аз бамбуки 100% органикӣ сохта шудааст, дорои сертификати FSC мебошад ва то андозаи имкон барои муҳити зист дӯстона аст. Рамзи бренд шафтолу мебошад ва интихоби рангҳо ва шрифтҳо хусусиятҳои шӯхӣовар, табиӣ ва нарми маҳсулотро инъикос мекунанд. Ҳадаф фарқ кардани бренд аз дигарон дар бозор тавассути истифодаи палитраи рангии беназир буд. Оҳанги чуқури сабзи кабудранг дар ҷуфт бо ранги шафтолу шахсияти бозигӯшро медиҳад ва ҳамчунин ҳисси дӯстдории экологӣ ва устувориро интиқол медиҳад. Ин интихобҳои дизайнӣ фавран бо гурӯҳи мизоҷони мавриднишон муошират мекунанд ва байни бренд ва мизоҷ алоқа барқарор мекунанд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Ecohiny Брендинг ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Ecohiny Брендинг асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Ecohiny Брендинг офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.