Tiantai Huangcha Ҳувияти бренд аз Zhejiang Gongshang University

Тарҳи Tiantai Huangcha Ҳувияти бренд аз Zhejiang Gongshang University ғолиби шоистаи ҷоизаи бонуфузи 2025 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ мебошад.

НуқраГрафика· 2025

Tiantai Huangcha Ҳувияти бренд

аз ҷониби Zhejiang Gongshang University

Муштарӣ: 天台县人民政府

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Графика

87,312

Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #152976

Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Tiantai Huangcha Ҳувияти бренд

Tiantai Huangcha ҳувияти бренд ва тарҳи бастабандӣ мебошад, ки барои чойи зарди минтақавӣ офарида шудааст. Логотип шаклҳои нуқта ва баргро дар забони графикии содда муттаҳид мекунад. Як доира моҳияти чойро рамз мекунад. Ду доира ҳамкории байни инсон ва табиатро ифода менамояд. Се доира дӯстонеро тасвир мекунад, ки дар атрофи миз нишаста, чой менӯшанд. Графикаи нилуфари чой дар поён бо се нуқта ҳамоҳанг шуда, аломатро пурра мекунад. Дар бастабандӣ сафоли мот бо дастакҳои металлӣ истифода шудааст ва шакли қуттии чой ба шакли логотип мувофиқат мекунад.

Эътироф

Дар бораи Ҷоизаи нуқрагии A' Design Award

Tiantai Huangcha Ҳувияти бренд ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Tiantai Huangcha Ҳувияти бренд асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Tiantai Huangcha Ҳувияти бренд офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: The combination of dots shapes and leaves condenses the Buddhist meditation into a logo graphic with multiple meanings. The circle symbolises the essence of tea; the arrangement of two circles shows the interaction between man and nature; and the arrangement of three circles signifies the sharing and gathering of friends who are seated around a table to drink three cups of tea together.
The tea lotus graphic below the logo echoes the three dots above, ultimately constituting the complete logo.
Андоза ва бастабандӣ: Round, crescent shaped tea canister: diameter 120mm*height 150mm (capacity 150-200g);
Tea tray: leaf-shaped design, length 200mm*width 100mm.
In packaging design, round tea canisters, crescent-shaped tea canisters, diagonally placed tea cups and leaf-shaped tea trays are the basic apparatus for tea tasting. At the same time, through the clever combination of the tea canister and the tea tray, it forms an isomorphic design that echoes with the logo graphic, which effectively strengthens the brand impression.
Тегҳо: Brand Narrative, Brand Design, Symbolic Design, Sustainable Packaging, Regional IPs
Технологияи истеҳсол: Material Selection: The packaging is made of matte ceramic and metal handles, echoing the natural texture; balancing a sense of high-end with sustainability;

3D modelling: The tea canister form was modelled based on the logo graphic to ensure that the shape was consistent with the brand symbol. This creation, through the simple design, helps the brand to show the rich connotation, and leave a deeper memory and sense of identity in the user's mind.
Мушкилоти дизайн: Cultural abstraction: how to transform Buddhist Zen into a universal symbol? This can be done by lowering the narrative cognitive threshold through a simple graphic with different numbers of circles, one circle, two circles and three circles;
Breaking barriers: how to balance high-end positioning and mass communication? Minimalist design of gifts and everyday scenes to strengthen the ‘scarcity + cultural value’ label;
Production: process cost control for complex shaped tea canisters, using modular moulds to reduce customisation costs.
Таҳқиқот: This project creates a brand image and packaging system for "Tiantai Yellow Tea". Centered on "Buddhist culture," the design blends Zen aesthetics with tea-making traditions. The main graphic combines dots and leaf shapes. The tea lotus below forms a "poet monk with clasped hands," reflecting the "tea and Zen" philosophy. The design balances cultural richness with efficiency, emphasizing the tea's rarity and premium status. The brand gained government recognition and media coverage.
Илҳом: We were commissioned by the government of Tiantai County, Zhejiang Province to design the brand identity and packaging for the local speciality tea 'Tiantai Huangcha.' As the birthplace of yellow tea, Tiantai Temple was asked to incorporate its concept of 'Tea Zen and One Taste' into the design; to transform the traditional process of sun-drying and drinking tea into visual symbols; and to integrate a variety of cultural imagery through geometric shapes that are easy to recognise and remember .
Давомнокии лоиҳа: The project started its design phase in October 2022, was completed in April 2023 and officially released in May 2024.
Ҷараёни кор: Unpacking Ceremony: The layered structure of the gift box needs to be opened in a specific order, simulating the Zen tea ceremony;
The combination of the tea canister and the tea tray enhances the sense of opening ceremony, which fits the needs of gift-giving scenarios, and the minimalist graphics reduce the cost of recognition, helping the brand to quickly enter new markets and strengthen the brand's memory. This minimalist symbol system can be expanded to tea utensils and cultural tourism products (such as meditation experience periphery) to continue the brand life cycle.
Аъзои гурӯҳ: Designer：Kan Zhao
Ҳуқуқи тасвирҳо: Designer：Kan Zhao