Jingting Mountain Scenic Area Ҳувияти Бренд by Zhejiang Gongshang University

Jingting Mountain Scenic Area Ҳувияти Бренд by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2024

Jingting Mountain Scenic Area Ҳувияти Бренд

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Verified Award Winner

Verify Award Status for #152983

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingting Mountain Scenic Area Ҳувияти Бренд

Матни китоб: Минтақаи диданбоби Кӯҳи Ҷинтин ҳувияти брендест, ки барои як минтақаи муҳимми диданбоб ва боғи миллии ҷангал дар вилояти Аньхойи Чин офарида шудааст. Ин ҳувият бар пояи ғояи кашфи фарҳангӣ тавассути наққошӣ бунёд ёфтааст, ба тавре ки боздид аз он ҳамчун гузаштан аз тӯмори наққошишуда ҳис карда мешавад. Манзараҳои кӯҳӣ, шаклҳои беседа, абрҳои ором, турнаҳои ваҳшӣ ва арақи сафед ва чойи сабзи маҳаллӣ ба забони графикӣ дохил карда шудаанд. Шаш графикаи ёрирасон нишони асосиро дастгирӣ мекунанд ва метавонанд дар вазъиятҳои гуногун истифода шаванд. Тарҳ тасвири қаблии дорои ҷолибияти маҳдудро иваз мекунад ва барои расонаҳои рақамӣ мувофиқ аст.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Jingting Mountain Scenic Area Ҳувияти Бренд ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Jingting Mountain Scenic Area Ҳувияти Бренд ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Jingting Mountain Scenic Area Ҳувияти Бренд эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao