The Wishful Thinking Функсияи асосӣ: Қуттии тӯҳфа by Guo Lin

The Wishful Thinking Функсияи асосӣ: Қуттии тӯҳфа by Guo Lin is a highly esteemed winner of the very prestigious 2024 Ҷоизаи биринҷии A' Design Award in Дизайни тӯҳфаҳо Competition Category.

БиринҷТӯҳфаҳо· 2024

The Wishful Thinking Функсияи асосӣ: Қуттии тӯҳфа

by Guo Lin

Client: Tongjiang Guolin Hezhen Shatao Culture Promotion Co., Ltd.

Ҷоизаи биринҷии A' Design Award Winner in Тӯҳфаҳо Category

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Verified Award Winner

Verify Award Status for #153086

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Wishful Thinking Функсияи асосӣ: Қуттии тӯҳфа

Матни китоб: Wishful Thinking қуттии тӯҳфаест, ки аз фарҳанги миллати Хэжэ илҳом гирифтааст. Дар дохили қуттӣ чор ашё ҷойгир аст: дафтарча, қалам, нишонаи китоб ва флеш-драйви USB. Ҳар як ашё маънои хуб дорад, аз қабили ояндаи умедбахш, пешрафт, зиндагӣ мисли моҳӣ дар об ва ҳифзу нигаҳбонӣ. Дафтарча дорои нақши суннатии Хэжэ ва гирои металлӣ бо пӯсти моҳӣ оро дода шудааст. Қалам бо саҳнаҳое аз суруди Имакан кандакорӣ шудааст. Нишонаи китоб аз биринҷ ба шакли моҳӣ сохта шудааст. Дар бастабандӣ коғази қобили баркоргирӣ ва ранги пойдевараш растанӣ истифода шудааст.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

The Wishful Thinking Функсияи асосӣ: Қуттии тӯҳфа ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки The Wishful Thinking Функсияи асосӣ: Қуттии тӯҳфа ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. The Wishful Thinking Функсияи асосӣ: Қуттии тӯҳфа эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique feature of this notebook is the use of the Hezhe pattern with a fish skin inlay metal clasp. The pattern is inspired by the ethnic costume of the Hezhe people, and the designer has made a clever two-sided continuous and repetitive design based on the traditional pattern, resulting in a pattern of flowers and flowers. The metal buckle is combined with fish skin to show the unique and exquisite fish skin skills of the Hezhe ethnic minority non-heritage culture.
Thewooden bodyof this pen features intricately carved scenes from the Imakan chant, depicting theTree of Lifein full bloom and a graceful swan soaring through the air. Above the auspicious clouds, an eagle fearlessly fights its way through the sky, breaking through obstacles and soaring to greater heights, representing the indomitable spirit of the Hezhe people to overcome challenges and reach for the top.
This USB is designed with red and gold color scheme, the main body is vermilion, echoing the gold cap, showing the noble temperament. Vermilion is considered a symbol of good luck in the culture of the Hezhe people, while gold represents power and wealth, highlighting the designer's in-depth understanding of the culture of the Hezhe people and heritage. The delicate texture and carving process makes the USB flash drive more three-dimensional and textured, and the gold lid design is both beautiful and practical.
This Hezhe Fish Bookmark draws inspiration from theintegral rolethat fish play in the fishing andhunting cultureof the Hezhe people. The bookmark is crafted from brass metal, and its exquisite design features a streamlined shape that mimics the natural curves of a fish. Thehollowing process, combined withfine polishingand partial enamel work, creates a simple yet elegant atmosphere.
The dynamic form and graceful curves of the bookmark convey a sense of joy and happiness, reminiscent of a fish swimming freely in water. The symbolism of the bookmark is particularly apt, representing the wish for the recipient to navigate their life and work with ease and comfort, much like a fish in water.
Dimensions & Packaging: 140mm*140mm*45mm
Tags: Traditional Cultural Heritage,Environmentally friendly material packaging
Production Technology: Complex packaging does not make people more beautiful. In the packaging design, the designers not only consider the choice of recyclable seaweed paper and virgin pulp paper, but also reduce the size of the packaging, reduce the weight of the carton, printing ink from plant extracts, all reflect the "minimalist, healthy, recyclable" product characteristics.
Design Challenge: The challenge encountered during the project research process is how to better integrate Hezhe culture with laptops, pens, USB drives, and bookmarks, and design a visually pleasing cultural and creative gift box to surprise those who receive the gift box. After repeated polishing and design by the design team, we finally achieved this goal and designed a stationery gift box that perfectly integrates with the Nanai people culture of the Chinese minority. We believe that this gift box will make the recipient love it deeply
Research: We hope that through the design of the Hezhe Cultural and Creative Gift Box, everyone who receives the gift box can understand Hezhe's culture and enjoy it.Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation.
Inspiration: Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation.
Project Duration: Starting in China in 2022 and completing in China in 2023
Operation Flow: Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation.
Team Members: Lin Guo
Image Credits: Lin Guo/Designer