Guyuelongshan Бастабандии шароби биринҷии чинӣ by Yuejun Chen

Guyuelongshan Бастабандии шароби биринҷии чинӣ by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2024

Guyuelongshan Бастабандии шароби биринҷии чинӣ

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

34,358

Verified Award Winner

Verify Award Status for #153976

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Бастабандии шароби биринҷии чинӣ

Guyuelongshan тарҳи бастабандӣ барои шароби биринҷии чинӣ аз Чжэцзяни Хитой мебошад. Ин шароб бо усули анъанавӣ тайёр карда мешавад ва миқдори ками алкогол дорад, ки нӯшокиро барои истифодаи ҳаррӯзаи истеъмолкунандагони ҷавон мувофиқ месозад. Бастабандӣ ба зебоишиносии наққошии манзараҳои чинӣ пайравӣ мекунад ва шакли зарф кӯҳҳо, об ва ғуруби офтобро ба хотир меорад. Ҳадафи тарҳ навсозии намуди оддии бастабандиҳои кӯҳнаи шароби биринҷӣ ва муаррифии фарҳанги шарқӣ ба тарзи муосир мебошад. Андозаҳои бастабандӣ 340 мм арз, 130 мм умқ ва 150 мм баландӣ мебошад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Guyuelongshan Бастабандии шароби биринҷии чинӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Guyuelongshan Бастабандии шароби биринҷии чинӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Guyuelongshan Бастабандии шароби биринҷии чинӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.