Jiao Yu Gin Бастабандии шишаи ҷин by Laizhou Distillery

Jiao Yu Gin Бастабандии шишаи ҷин by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2024

Jiao Yu Gin Бастабандии шишаи ҷин

by Laizhou Distillery

Client: Laizhou Distillery

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

Verify Award Status for #154181

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiao Yu Gin Бастабандии шишаи ҷин

Jiao Yu Gin як тарҳи бастабандӣ мебошад, ки барои ҷини дар Сичуани Хитой истеҳсолшуда офарида шудааст. Шишаи кабуди осмониранг дорои танаи борики каҷшакл буда, дар сатҳи он нақшҳои барҷастаи бофтаи бамбук ҷойгиранд. Ин нақшҳои барҷаста ба фарҳанги бофтани бамбук дар минтақаҳои Сичуан ва Чунсин ишора мекунанд. Сатҳи барҷаста дошти роҳатро таъмин намуда, ҳисси ламси қабат ба қабатро медиҳад. Тамғаи коғазии бамбукии биологӣ таҷзияшаванда маълумоти маҳсулотро дар тарҳбандии возеҳ бо рангҳои муқобил пешниҳод мекунад. Пӯкаки булутӣ шишаро мӯҳр карда, имкон медиҳад, ки шиша пас аз ҳар як истифода дубора пӯшида шавад. Шиша, тамға ва пӯкак метавонанд аз нав коркард шаванд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Jiao Yu Gin Бастабандии шишаи ҷин ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Jiao Yu Gin Бастабандии шишаи ҷин асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Jiao Yu Gin Бастабандии шишаи ҷин офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensions & Packaging: product dimensions, 76 mm x 76 mm x 279 mm
Tags: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Production Technology: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Design Challenge: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Research: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiration: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen