Yellow Crane Tower Бастабандии Об by Jin Zhang

Yellow Crane Tower Бастабандии Об by Jin Zhang is a highly esteemed winner of the very prestigious 2024 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.

БиринҷБастабандӣ· 2024

Yellow Crane Tower Бастабандии Об

by Jin Zhang

Client: Wuhan Sanbu Brand Design

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

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Colors

The Design

About Yellow Crane Tower Бастабандии Об

Ин оби табиии чашмаест, ки аз ҷониби Бурҷи Турна Зард истеҳсол мешавад. Тарроҳ усули расми аломатҳоро барои шикастани марзи байни матн ва графика истифода мебарад ва фарҳанги 3500-солаи Вуҳанро ба се аломати Бурҷи Турна Зард ҳамгирӣ мекунад, ки пайваста бренд ва контексти шаҳриро мустаҳкам месозад. Илҳоми тарроҳии сарпӯши шиша аз турнаи ҷовидонаи савори абри сафед дар Бурҷи Турна Зард гирифта шудааст ва ҷозибаи ҷовидонаи Бурҷи Турна Зардро интиқол медиҳад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Yellow Crane Tower Бастабандии Об ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Yellow Crane Tower Бастабандии Об ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Yellow Crane Tower Бастабандии Об эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.