The Ancient Mexicans Ҳувияти намоишгоҳ by Eduardo Guizar Vukovich

The Ancient Mexicans Ҳувияти намоишгоҳ by Eduardo Guizar Vukovich is a highly esteemed winner of the very prestigious 2024 Ҷоизаи нуқрагии A' Design Award in Дизайни мероси фарҳангӣ ва саноати фарҳанг Competition Category.

НуқраМероси фарҳангӣ· 2024

The Ancient Mexicans Ҳувияти намоишгоҳ

by Eduardo Guizar Vukovich

Client: Universidad de Monterrey

Ҷоизаи нуқрагии A' Design Award Winner in Мероси фарҳангӣ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Ancient Mexicans Ҳувияти намоишгоҳ

"Мексикоиҳои қадим" ҳувияти графикӣ барои намоишгоҳи доимии фарҳангҳои пеш аз испании Мексика дар Осорхонаи Шимолу Шарқ дар Монтеррейи Мексика мебошад. Ин ҳувият бар мафҳуми бурҷҳои ситоравӣ асос ёфтааст. Тӯри нуқтаҳо болои тасвирҳои осори интихобшудаи намоишгоҳ гузошта шуда, чоркунҷаҳо ва вариантҳои онҳо барои сохтани пиктограммаҳо барои ҳар фарҳанг ва мавзӯъ истифода шудаанд. Пиктограммаҳо инъикос ва такрор мешаванд, то нақшҳое ба вуҷуд оранд, ки ҳамчун модулҳо амал мекунанд ва ба ҳар як татбиқ мутобиқ мешаванд. Тарроҳии иттилоотӣ дар дохили намоишгоҳ таҷрибаи меҳмононро дастгирӣ мекунад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

The Ancient Mexicans Ҳувияти намоишгоҳ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки The Ancient Mexicans Ҳувияти намоишгоҳ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. The Ancient Mexicans Ҳувияти намоишгоҳ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Dimensions & Packaging: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Tags: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Production Technology: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Design Challenge: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Research: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Inspiration: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Project Duration: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Operation Flow: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Team Members: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez