Illuminated Skyline Функсияи асосӣ: Ғурфаи Намоишгоҳ by Nargiza Usmanova

Illuminated Skyline Функсияи асосӣ: Ғурфаи Намоишгоҳ by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Ҷоизаи оҳании A' Design Award in Дизайни меъмории намоишгоҳи савдо, дохилӣ ва экспонат Competition Category.

ОҳанНамоишгоҳи савдо· 2024

Illuminated Skyline Функсияи асосӣ: Ғурфаи Намоишгоҳ

by Nargiza Usmanova

Client: GVA Lighting

Ҷоизаи оҳании A' Design Award Winner in Намоишгоҳи савдо Category

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Colors

The Design

About Illuminated Skyline Функсияи асосӣ: Ғурфаи Намоишгоҳ

Матни китоб: Осмонхарошҳои Равшан як ғурфаи намоишгоҳии модулӣ мебошад, ки барои як ширкати равшанидиҳӣ дар як ярмаркаи тиҷоратӣ дар Ню-Йорк офарида шудааст. Ғурфа як силуэти абстрактии шаҳрро ташкил медиҳад, ки аз панелҳои баланди сафед сохта шудааст ва ҳамчун сатҳҳо барои нур хизмат мекунанд. Дар сохтмон фермаҳои металлӣ, профилҳои алюминӣ, матоъҳои кашидашуда ва чопшуда, винил, MDF, пластик ва таҷҳизоти равшанидиҳӣ истифода шудаанд. Андозаи сохтор 6100 мм × 6100 мм × 7800 мм-ро ташкил медиҳад. Дар рӯи панелҳо маҳсулоти равшанидиҳии рангивазкунанда намоиш дода мешаванд. Тарҳ шаклҳои соддаи бинокориро ба намоишгоҳе барои равшанидиҳии меъморӣ табдил медиҳад.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Illuminated Skyline Функсияи асосӣ: Ғурфаи Намоишгоҳ ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Illuminated Skyline Функсияи асосӣ: Ғурфаи Намоишгоҳ офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Illuminated Skyline Функсияи асосӣ: Ғурфаи Намоишгоҳ барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth design, crafted for GVA Lighting at Lightfair 2023, graced the esteemed halls of the Javits Center in NYC. This project was a homage to the spirit of urban landscapes, casting a radiant glow over the cityscape with GVA's superior lighting solutions. Within this milieu, buildings transcended their mere structural identities to become beacons of life, each standing as a testament to the company's remarkable achievements in tangible, real-world environments.
Dimensions & Packaging: 6100 mm x 6100 mm x 7800 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Modular exhibition booth: metal trusses, aluminum structures, stretched and printed fabrics, vinyl, MDF, plastic and lighting fixtures.
Design Challenge: The creative concept leverages GVA Lighting's Color-Stream technology, which allows the product to stand out due to its remarkable performance and unmatched flexibility, meeting the inventive demands of lighting designers. To showcase this innovation, a distinctive booth concept was conceived: a skyline representing an abstract city, meticulously constructed with specialized aluminum profiles and tailor-made fabrics, embodying the seamless fusion of form and function.
Research: The research is grounded in a comprehensive analysis of past lighting exhibitions, a diverse range of product types, and the collective experiences of various competitors in the industry. By meticulously examining the successes and challenges encountered by these competitors, the study seeks to extract valuable insights that will guide future strategies and spur innovations in lighting design and technology. This exhaustive approach guarantees a nuanced understanding of the competitive landscape, setting the stage for astute decision-making and pioneering advancements.
Inspiration: The primary inspiration was the urbanistic charm of New York City. The creative journey commenced with hand-drawn sketches, laying the groundwork for the vision of the GVA Lighting booth at Lightfair 2023. One could imagine a cityscape materializing within the booth, animated by tall white panels ready to be illuminated by GVA's leading lighting products. The evolution from sketches to 3D modelling refined the concept into a captivating experience that captured the essence of urban illumination.
Project Duration: The project commenced in March 2023 in Toronto and concluded in May 2023 in New York, USA. It was exhibited at Lightfair International in May 2023.
Operation Flow: GVA Lighting stood out among the 300+ exhibitors at the Javits Center during Lightfair 2023. Within this vibrant space, thousands of attendees immersed themselves in innovative tools and solutions for their projects. The booth showcased the award-winning Color-Stream technology, the HL4 Highlighter, and other pioneering products, capturing the essence of urban brilliance. As attendees reveled in the luminous ambiance, GVA Lighting took pride in being a significant contributor to the booth's success.
Patents: Copyrights belong to Nargiza Usmanova, 2023.
Image Credits: 3D Renders: Nargiza Usmanova
Photos: GVA Lighting