Xiaoshanxiang Pig Тарҳи Бренд аз Beijing Jiaotong University

Тарҳи Xiaoshanxiang Pig Тарҳи Бренд аз Beijing Jiaotong University ғолиби шоистаи ҷоизаи бонуфузи 2024 Ҷоизаи биринҷии A' Design Award дар категорияи мусобиқавии Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ мебошад.

БиринҷГрафика· 2024

Xiaoshanxiang Pig Тарҳи Бренд

аз ҷониби Beijing Jiaotong University

Муштарӣ: Beijing Jiaotong University

Ғолиби Ҷоизаи биринҷии A' Design Award дар категорияи Графика

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Рангҳо

Тарҳ

Дар бораи Xiaoshanxiang Pig Тарҳи Бренд

Хиаошаншиан Пиг тарҳи бренде мебошад, ки барои маҳсулоти гӯшти хук аз деҳаи Хиаоюан дар Чин эҷод шудааст. Ин ҳувият дар асоси расмҳои содаи деҳотӣ ва усули маҳаллии парвариш, ки дар он хукҳо дар болои бистарҳои каҳ истироҳат мекунанд, сохта шудааст. Ба ҷои аксҳои маҳсулот, ки дар бастабандии гӯшт маъмуланд, рангҳои сабук ва расмҳои бозигуна истифода шудаанд. Маҷмуа дар бар мегирад: қуттии бастабандӣ, рупӯши миёнбанд аз картони сафеди 260 грамма бо чопи экранӣ ва мӯҳрзании нуқрагӣ, харитаи деҳа, купонҳо ва плакатҳо. Ҳадаф баланд бардоштани арзиши маҳсулоти кишоварзии маҳаллӣ ва баён кардани таърихи деҳа мебошад.

Эътироф

Дар бораи Ҷоизаи биринҷии A' Design Award

Xiaoshanxiang Pig Тарҳи Бренд ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Xiaoshanxiang Pig Тарҳи Бренд ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Xiaoshanxiang Pig Тарҳи Бренд эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: The pigs raised in Xiaoyuan Village are called "pigs sleeping on straw beds". We drew simple countryside illustrations around this feature, and designed a set of product packaging with light colors and funny styles, building a complete brand visual image for "Xiaoshanxiang Pig". When purchasing the product, consumers can get a good impression of the Xiaoshanxiang Pig brand through a series of package designs, and then learn the story of Xiaoyuan Village behind it.
Андоза ва бастабандӣ: Map: 594mm*420mm
Outdoor Poster: 2000mm*3550mm
Pork Product Coupon: 180mm*54mm
Pork packaging box: 175mm*115mm*25mm
Pork packaging waist cover: 80mm*115mm
Specification: 250g
Тегҳо: Brand design; Rural revitalization; Pork packaging; Graphic design; Illustration
Технологияи истеҳсол: The XIAOYUANXIANGZHU pork brand design team conducted in-depth research on various aspects of China's Xiaoyuan Village, and completed a set of harmonic pork packaging design with a series of cultural and creative products, such as the map of Xiaoyuan Village, coupons, and promotional posters. The pork packaging design adopts the air-conditioned packaging method to inhibit the growth of bacteria, prolong the freshness period of pork, and keep its fresh color. The pork package of XIAOYUANXIANGZHU uses 260g white cardboard as the main material of the waist cover ,it also used screen printing and silver stamping process to emphasize the details and texture of the product.
Мушкилоти дизайн: The biggest challenge in the project was how to extract the key elements from the rural agricultural products to form a set of recognizable brand design, how to combine the characteristic culture of Xiaoyuan Village and its special farming method to highlight its biggest highlight, and how to make the brand break away from the traditional packaging form which is based on the physical pictures.
Таҳқиқот: Type: Brand Design Study
Objective: To build a complete set of brand image for the pork products of Xiaoyuan Village, to increase the added value of pork products, to promote the sales of local agricultural products, and thus to drive the local economic development.
Methods: Determine the planning and design style of the brand through questionnaire survey, data analysis, field visit, brand research, etc., and use hand drawing and computer software to do the design.
RESULTS: The results of the study showed that meat consumers nowadays focus on the pursuit of fresh and natural meat products. At the same time, meat packaging in flat illustration style is not common in the market. Therefore, the design team highlighted the advanced technology of pork farming in Xiaoyuan Village in the packaging and product literature design, and adopted an illustration design style to effectively differentiate it from other pork products in the market.
Effectiveness/Impact: The design project is an attempt of brand rural agricultural products, which responds to the Chinese government's call to revitalize the rural economy, and provides a case study and experience for boosting the rural economy and promoting industrial development. it also obtains the widespread support and love of local villagers.
Илҳом: "Xiaoshanxiang Pig" is an agricultural product brand of Xiaoyuan Village in China. As China is the world's largest pork producer and consumer, the brand design not only improves the added value of pork products and promotes the sales of local agricultural products, but also publicizes the beautiful scenery and special culture of Xiaoyuan Village, and the integration of agriculture and tourism promotes the new development of the local economy.
Давомнокии лоиҳа: The design project started in November 2022 and ended in July 2023, it will put into production in March 2024. The products are expected to be sold at the farmer's market in Xiaoyuan Village and online store.
Ҷараёни кор: The products will sold at the farmer's market of Xiaoyuan Village and online stores, targeting younger, demanding consumers, providing them with all-natural local pork grown in the mountains with definitely none of pollution.
Патентҳо: This work is all original images not copyrighted.
Аъзои гурӯҳ: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YuanshuNiu
Designer:JingyingLv
Designer:LuyaoZhai
Designer:YuzhengLei
Designer:YaoZhou
Ҳуқуқи тасвирҳо: This work is all original images not copyrighted.