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Notoginseng Бастабандии дору by Zhaocheng He

Notoginseng Бастабандии дору by Zhaocheng He is a highly esteemed winner of the very prestigious 2024 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.


БиринҷБастабандӣ· 2024

Notoginseng Бастабандии дору

by Zhaocheng He

Client: Wen Guan Zhuang

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

Colors

The Design

About Notoginseng Бастабандии дору

Notoginseng Radix Et Rhizoma доруи анъанавии хитоӣ бо таъсири табобатии аълост. Омезиши нуқтаҳо дар бастабандӣ шакли кӯҳро ташкил медиҳад, ки на танҳо муҳити растани хокаи Panax notoginseng-ро инъикос мекунад, балки шакли хокагии онро низ ифода менамояд. Тарроҳии ин бастабандӣ бо рангҳои сиёҳу кабуд тасаввуроти анъанавии соҳаро мешиканад ва онро пур аз услуб ва сифат мегардонад. Бастабандии қуттии дарунӣ тартиб дода ва омехта шуда, тасвири манзараеро бо мафҳуми санъатии шарқӣ эҷод мекунад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Notoginseng Бастабандии дору ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Notoginseng Бастабандии дору ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Notoginseng Бастабандии дору эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception.
Dimensions & Packaging
125mmX215mmX50mm
Tags
Health, medicine, fashion, artistic conception, powder
Production Technology
This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper.
Design Challenge
Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry.
Research
Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics.
Inspiration
The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains.
Project Duration
The project lasts 2 month
Operation Flow
This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression.

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