Florist Wim Van Assem Таҷдиди бренд by Rebrandt

Florist Wim Van Assem Таҷдиди бренд by Rebrandt is a highly esteemed winner of the very prestigious 2024 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2024

Florist Wim Van Assem Таҷдиди бренд

by Rebrandt

Client: Rebrandt®

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Verified Award Winner

Verify Award Status for #160086

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Florist Wim Van Assem Таҷдиди бренд

Тарроҳон барои Вим ван Ассем, гулфурӯши машҳури Ҳолландияи Шимолӣ, ба муносибати таҷлили 40-солагии ӯ воҳиди нав эҷод карданд. Ҳадаф эҷоди воҳидест, ки санъати бадеии гулсозии пурҷонӣ ва пешқадами ӯро ҷамъбаст мекунад. Тарҳи нав дар тиреҳои калони бинои таърихии кӯҳна ҷойгир карда шудааст, бо навворҳои динамике, ки услуби пуренергия ва озодфикронаи Ван Ассемро инъикос мекунанд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Florist Wim Van Assem Таҷдиди бренд ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Florist Wim Van Assem Таҷдиди бренд ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Florist Wim Van Assem Таҷдиди бренд эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
Dimensions & Packaging: 4 Shopping windows 150cm by 250cm
Tags: Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
Production Technology: Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
Design Challenge: It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
Research: The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
Inspiration: With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
Project Duration: The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
Operation Flow: The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
Patents: All rights Rebrandt 2024
Team Members: Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing
Image Credits: Photography: Keesnan Dogger