Xuannao Master Cha Ҳувияти Бренд by Chushan Design

Xuannao Master Cha Ҳувияти Бренд by Chushan Design is a highly esteemed winner of the very prestigious 2024 Ҷоизаи нуқрагии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

НуқраГрафика· 2024

Xuannao Master Cha Ҳувияти Бренд

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Ҷоизаи нуқрагии A' Design Award Winner in Графика Category

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Verified Award Winner

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Colors

The Design

About Xuannao Master Cha Ҳувияти Бренд

Xuannao Master Cha ҳувияти брендест, ки барои бренди чинии чойи газдор офарида шудааст. Дар логотип панда тасвир шудааст, ки дар зери иероглифи Ци, ки бо хаттотии норанҷии дурахшон навишта шудааст, машқи чинии Ци Гунро иҷро мекунад. Симои панда, ки Да Ци Ся ном дорад, чеҳраи бовиқор дошта, қаҳрамонӣ ва рӯҳияи зиндадилиро ифода мекунад. Ин сифатҳо бо ҳубобчаҳои чой алоқаманданд. Хаттотӣ ва панда брендро дар фарҳанги Шарқ реша медавонанд ва нӯшокиро барои истеъмолкунандагони маҳаллӣ шинос мегардонанд. Логотип андозаи муайян надорад, аз ин рӯ ҳолатҳо ва миқёси он метавонанд ба ҳар як татбиқ мутобиқ карда шаванд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Xuannao Master Cha Ҳувияти Бренд ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Xuannao Master Cha Ҳувияти Бренд асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Xuannao Master Cha Ҳувияти Бренд офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Production Technology: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Design Challenge: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Research: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Inspiration: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Project Duration: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Operation Flow: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Team Members: Yin Peng
Li Linlin
Liu Xingyu
Image Credits: Chushan Design