Judinstrom Beer Вазифаи асосӣ: Бастабандии оби ҷав by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 Ҷоизаи оҳании A' Design Award in Дизайни бастабандӣ Competition Category.
ОҳанБастабандӣ· 2024
Judinstrom Beer Вазифаи асосӣ: Бастабандии оби ҷав
Client: SOTB and D
Ҷоизаи оҳании A' Design Award Winner in Бастабандӣ Category
Verified Award Winner
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About Judinstrom Beer Вазифаи асосӣ: Бастабандии оби ҷав
Матни китоб: Judinstrom Beer тарҳи бастабандие мебошад, ки барои як коргоҳи ҳунарии оби ҷав дар Монреал, Канада эҷод шудааст. Дар бастабандӣ баногаи стандартии алюминии 473 миллилитра истифода мешавад, ки дорои тамғаи андозаи 5 дар 8 дюйм буда, бо усули флексография чоп шудааст. Мотивҳои скандинавӣ тавассути тасвирҳои графикии ҳамвор ва ҳарфнависии дорои хатҳо ва кунҷҳои рост дар шакли муосир пешниҳод шудаанд. Палитраи рангҳо кабуди умқдор, тобишҳои хокистарӣ ва сафедро дар бар мегирад. Тарҳбандии минималистӣ хониши номи бренд, навъи оби ҷав ва миқдори спиртро осон нигоҳ медорад, дар ҳоле ки ядрои умумии визуалӣ имкон медиҳад, ки навъҳои дигари оби ҷав ба ин маҷмӯа илова карда шаванд.
The Recognition
About the Ҷоизаи оҳании A' Design Award
Judinstrom Beer Вазифаи асосӣ: Бастабандии оби ҷав ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Judinstrom Beer Вазифаи асосӣ: Бастабандии оби ҷав офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Judinstrom Beer Вазифаи асосӣ: Бастабандии оби ҷав барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
- Dimensions & Packaging
- Label size 5 x 8 inches.
- Tags
- Beer Packaging, Scandinavian design, Label, Craft brewery
- Production Technology
- Standard aluminum can 473 ml, Flexography.
- Design Challenge
- Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
- Research
- The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
- Inspiration
- The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
- Project Duration
- The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
- Operation Flow
- Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.
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