Inmyes Хусусияти асосӣ: Ҳувияти бренд by Chungsheng Chen and Jinhe Wang

Inmyes Хусусияти асосӣ: Ҳувияти бренд by Chungsheng Chen and Jinhe Wang is a highly esteemed winner of the very prestigious 2024 Ҷоизаи оҳании A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

ОҳанГрафика· 2024

Inmyes Хусусияти асосӣ: Ҳувияти бренд

by Chungsheng Chen and Jinhe Wang

Client: Tainan University of Technology/Product Design Department

Ҷоизаи оҳании A' Design Award Winner in Графика Category

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Colors

The Design

About Inmyes Хусусияти асосӣ: Ҳувияти бренд

Матни китоб: Inmyes ҳувияти бренде мебошад, ки барои як ширкати линзаҳои айнак офарида шудааст. Ном аз ибораи "in my eyes" (дар назари ман) гирифта шудааст ва ғояи дидани ҷаҳонро аз нуқтаи назари шахсӣ ифода мекунад. Ҳарфи хурди ибтидоӣ пайванди наздик ва шахсиро бо ҳар як истеъмолкунанда нишон медиҳад. Ҳарфи M ба шакле сохта шудааст, ки дастфишорӣ, нишонаи эътимод байни бренд ва мизоҷони онро ифода мекунад. Логотип дар футрорҳои айнак, корти визитӣ, бастабандӣ, вебсайтҳо ва шабакаҳои иҷтимоӣ истифода мешавад. Рангҳо дар форматҳои RGB, CMYK ва Pantone пешниҳод шудаанд, то намуди ягона дар тамоми воситаҳо таъмин гардад.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Inmyes Хусусияти асосӣ: Ҳувияти бренд ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Inmyes Хусусияти асосӣ: Ҳувияти бренд офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Inmyes Хусусияти асосӣ: Ҳувияти бренд барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Dimensions & Packaging: Minimum height of the logo: 4 mm
Tags: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Production Technology: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Design Challenge: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Research: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Inspiration: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Project Duration: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Operation Flow: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Team Members: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Image Credits: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.