Cats in a Box Тарҳрезии коммуникатсионӣ by Daniel da Hora

Cats in a Box Тарҳрезии коммуникатсионӣ by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 Ҷоизаи оҳании A' Design Award in Дизайни таблиғот, маркетинг ва иртибот Competition Category.

ОҳанТаблиғот· 2024

Cats in a Box Тарҳрезии коммуникатсионӣ

by Daniel da Hora

Client: Adote Um Gatinho

Ҷоизаи оҳании A' Design Award Winner in Таблиғот Category

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Verified Award Winner

Verify Award Status for #161093

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cats in a Box Тарҳрезии коммуникатсионӣ

Кампанияи гурӯҳи тарҳрезӣ бо усулҳои зеҳнона тасвирҳои ҷасурона ва фазои шодиовариро муттаҳид намуд, ки ҳадафи он обода додани афсонаҳо дар бораи COVID-19 ва пешбурди фарзандхондии гурбаҳо буд. Кампания бар асоси тадқиқот бунёд ёфта, нофаҳмиҳоро ошкор намуд ва ба таҳияи паёмҳои таъсирбахш ва рушди хатти маҳсулот оварда расонд. Тавассути равиши маркетингии ранговар ва бозорчаи хайрияи муваффақ, кампания на танҳо маблағ ҷамъоварӣ кард, балки ба боварҳои иҷтимоӣ низ мубориза бурд ва ҷомеаи огоҳтар ва меҳрубонтарро пешбурд.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Cats in a Box Тарҳрезии коммуникатсионӣ ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Cats in a Box Тарҳрезии коммуникатсионӣ офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Cats in a Box Тарҳрезии коммуникатсионӣ барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.