Paper and Wood Функсияи асосӣ: Ғурфаи намоишгоҳӣ by Kodai Fukuchi

Paper and Wood Функсияи асосӣ: Ғурфаи намоишгоҳӣ by Kodai Fukuchi is a highly esteemed winner of the very prestigious 2025 Ҷоизаи биринҷии A' Design Award in Дизайни меъмории намоишгоҳи савдо, дохилӣ ва экспонат Competition Category.

БиринҷНамоишгоҳи савдо· 2025

Paper and Wood Функсияи асосӣ: Ғурфаи намоишгоҳӣ

by Kodai Fukuchi

Client: Hakuten Corporation

Ҷоизаи биринҷии A' Design Award Winner in Намоишгоҳи савдо Category

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Colors

The Design

About Paper and Wood Функсияи асосӣ: Ғурфаи намоишгоҳӣ

Матни китоб: Ғурфаи Crecia устувориро тавассути консепсияи коғаз ва чӯб таҷассум мекунад, ки истифодаи дубора ё коркарди ҳамаи маводро таъмин менамояд. Он нақши чӯбро дар зиндагии ҳаррӯза ва ӯҳдадории Crecia барои кам кардани партовҳо таъкид мекунад. Бо истифода аз қубурҳои чӯбини тунуккардашудаи Ҳоккайдо ва фарши бидуни асбоб, сохтор тарҳрезии устувори намоишгоҳиро аз нав муайян мекунад. Насби коғазии 75-метрӣ ролики дарози коғази ҳоҷатхонаи Crecia-ро намоиш медиҳад, дар ҳоле ки як мусобиқаи мӯҳргузорӣ бо истифода аз маводи изофӣ коркарди дубораро тарғиб мекунад. Ин ташаббус партовҳоро кам мекунад ва устувориро дар тамоми соҳа илҳом мебахшад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Paper and Wood Функсияи асосӣ: Ғурфаи намоишгоҳӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Paper and Wood Функсияи асосӣ: Ғурфаи намоишгоҳӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Paper and Wood Функсияи асосӣ: Ғурфаи намоишгоҳӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is designed to prompt reflection on the everyday use of "paper and wood". It aims to advocate how wood resources are integral to our lives and provides detailed exhibitions on the importance of paper recycling. In booth decorations, it emphasizes the importance of wood resources by exclusively using "paper and wood", achieving a design that visualizes the intended message while promoting environmentally sustainable practices and reducing environmental impact.
Dimensions & Packaging: Booth Size : W9000 x D6000 x H3600
Tags: Sustainability, Exhibition booth, Paper and wood, Zero waste, Reuse, Recycling
Production Technology: Crecia's toilet paper is three times longer than traditional rolls, visually represented by incorporating approximately 75 meters of paper into the upper construction to showcase this feature. Additionally, three types of plywood are randomly combined to emphasize the natural beauty of wood tones and textures. The wooden structures are designed with disassembly in mind, using screws only for fixation, and puzzle-like shapes enable easy installation of wooden flooring without the need for tools.
Design Challenge: When creating booths using only "paper and wood," the most challenging aspect was the booth's structure. Through trial and error, we replaced metal pipes commonly used in construction scaffolding with wooden pipes. These wooden pipes are made from thinned-out Todomatsu (Hokkaido fir), significantly contributing to regional forestry promotion. This design not only enhances the quality and uniqueness of the design but also contributes to solving and developing forestry challenges.
Research: Conventionally, exhibitions have generated substantial waste, but Crecia's initiative has garnered attention for waste reduction in the exhibition industry, ushering in a new concept. Designs using only wood and paper, both recyclable, enhance exhibition sustainability, leading to economic benefits from reduced waste disposal costs. Moreover, this new concept has influenced other exhibitors and the entire industry, promoting the adoption of sustainable exhibition practices.
Inspiration: Crecia manufactures and sells paper products such as tissues and toilet paper, using paper made from environmentally friendly and sustainable wood resources. To convey the sustainability of these wood resources, they came up with the idea of creating a booth using only "paper and wood" materials, aiming to produce no waste by reusing or recycling everything after the event. They focused on designs that highlight the essence of "paper and wood" without unnecessary processing.
Project Duration: It was exhibited at Tokyo Big Sight in Japan in August 2023.
Operation Flow: At our booth, we conducted a stamp rally using surplus tissue box materials from the manufacturing process instead of regular paper. This initiative aimed to educate visitors on the recyclability of paper. Participants completed the rally by depositing stamped papers into a collection box, reinforcing the message of recycling. Additionally, we conducted surveys to understand how people dispose of used tissue boxes, further promoting paper recycling.
Team Members: Designer : Kodai Fukuchi
Creative Director : Ryosuke Suzuki
Image Credits: Photographer : Akitoshi Kudo