High Mountains Flowing Water Ҳувияти визуалии намоишгоҳ by Baoquan Luo, Jiamin Feng and Zhiwei Lv

High Mountains Flowing Water Ҳувияти визуалии намоишгоҳ by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 Ҷоизаи нуқрагии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

НуқраГрафика· 2025

High Mountains Flowing Water Ҳувияти визуалии намоишгоҳ

by Baoquan Luo, Jiamin Feng and Zhiwei Lv

Client: LanceDesign(Guangzhou)Co.,LTD

Ҷоизаи нуқрагии A' Design Award Winner in Графика Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About High Mountains Flowing Water Ҳувияти визуалии намоишгоҳ

«Кӯҳҳои баланд, оби равон» плакат ва ҳувияти визуалиест, ки барои намоишгоҳи санъати Чин ва Италия офарида шудааст. Тарҳ унсурҳои шарқӣ ва ғарбиро ба ҳам меомезад, то мубодилаи фарҳангиро ифода кунад. Иероглифҳои чинии «кӯҳ» ва «об» бо ҳарфҳои англисӣ дар як ҳаракати равони хаттотӣ пайваст шудаанд ва ҳарфҳои M ва W шаклеро ташкил медиҳанд, ки сутуни румиро ба ёд меорад. Палитраи рангҳои сурх, сафед ва сабз ба парчами Италия ишора мекунад. Номи намоишгоҳ, сана ва макони баргузорӣ бо ҳарфҳои калонтар чоп шудаанд, то зуд шинохта шаванд. Халтаҳои дастӣ, бодбезакҳо ва нишонаҳои кормандон ҳамон тарҳи визуалии ягонаро доранд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

High Mountains Flowing Water Ҳувияти визуалии намоишгоҳ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки High Mountains Flowing Water Ҳувияти визуалии намоишгоҳ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. High Mountains Flowing Water Ҳувияти визуалии намоишгоҳ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
Production Technology: This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
Design Challenge: This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
Inspiration: This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
Operation Flow: The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
Team Members: Baoquan Luo, Jiamin Feng, Zhiwei Lv
Image Credits: LanceDesign(Guangzhou)Co.,LTD

Read the Press Release