Stickman Ҳувияти бренд by Yitian Zeng is a highly esteemed winner of the very prestigious 2025 Ҷоизаи оҳании A' Design Award in Дизайни бастабандӣ Competition Category.

ОҳанБастабандӣ· 2025

Stickman Ҳувияти бренд

by Yitian Zeng

Client: Stickman

Ҷоизаи оҳании A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

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Colors

The Design

About Stickman Ҳувияти бренд

Стикмен ҳувияти бренде мебошад, ки барои як мағозаи бабл-чойи шаҳри Канзас-Сити тарҳрезӣ шудааст. Ин ҳувият бар пояи як персонажи дӯстонаи мотсот сохта шудааст, ки ду пешниҳоди асосии мағозаро — бабл-чой ва газакҳои сихӣ — ифода мекунад. Асари графикӣ бо истифода аз тасвиркунии рақамӣ ва расмкашии векторӣ офарида шудааст, аз ин рӯ тарҳ бидуни аз даст додани возеҳӣ метавонад андозаашро тағйир диҳад. Стикмен дар банерҳо, таблои чароғдор, пешбандҳо, пардаҳо, пиёлаҳо, най ва ҷузвдонҳои интиқоли ғизо, ки аз метал, матоъ ва полипропилен сохта шудаанд, зоҳир мешавад. Мақсад эҷоди намуди гарм ва фарогир барои меҳмонони ҳама синну сол мебошад.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Stickman Ҳувияти бренд ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Stickman Ҳувияти бренд офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Stickman Ҳувияти бренд барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Dimensions & Packaging: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Tags: branding, shop, packaging design, illustration
Production Technology: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Design Challenge: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Research: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Inspiration: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Project Duration: The project was done within 8 months and was launched officially in May 2024.
Operation Flow: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Image Credits: Image: Yitian Zeng, 2024.