Kinokomeshi Бастабандӣ by Kikumi Yoshida

Kinokomeshi Бастабандӣ by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.

БиринҷБастабандӣ· 2025

Kinokomeshi Бастабандӣ

by Kikumi Yoshida

Client: Taiai Co.

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

14,013

Verified Award Winner

Verify Award Status for #164676

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kinokomeshi Бастабандӣ

Ин маҷмӯаи камамеши таҷрибаи хӯрокхӯрии дар фазои кушод пешниҳод мекунад ва ба шумо имкон медиҳад дар табиат аз таъми қорчагок лаззат баред. Қуттӣ дорои тасвири кӯҳҳои префектураи Эҳиме мебошад, бо тамғакунии варақаи тилло дар логотип барои таъмини зебоии нафис. Ранҳои равшан, ки аз таҷҳизоти сайргоҳӣ илҳом гирифтаанд, дар муҳити табиӣ бартарӣ доранд. Қуттии мустаҳкам метавонад вазни биринҷ ва даширо дастгирӣ кунад ва устуворӣро ҳангоми интиқол таъмин намояд. Ин тарроҳӣ байни амалгароӣ ва пайвасти амиқ бо табиат мувозинатро нигоҳ медорад ва маҷмӯаро барои шавқмандони сайру саёҳати табиӣ, ки осудагӣ ва ҳунармандии баландро ҷустуҷӯ мекунанд, идеалӣ месозад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Kinokomeshi Бастабандӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Kinokomeshi Бастабандӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Kinokomeshi Бастабандӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This kamameshi set is designed to allow you to enjoy the flavor of mushrooms in an outdoor setting. The background features the mountains of Ehime Prefecture, with the logo accentuated by gold foil stamping. The vivid colors, inspired by outdoor goods, are based on the concept of standing out in nature.
Dimensions & Packaging: 130 mm (W) x 35 mm (D) x 200 mm (H)
Tags: Kamameshi, Japanese food, package design, Japanese food
Production Technology: We held meetings with the client to understand his dedication to mushroom production which he has honed over years in the industry.The packaging needed to be strong enough to protect the product so we chose thicker paper for durability. To enhance its look we used foil stamping adding a touch of sophistication that complements the high quality paper.This careful design reflects both the products strength and the clients commitment to excellence in mushroom production.
Design Challenge: It was challenging to present a familiar and rustic-looking mushroom in a stylish new design.
Research: We redesigned an existing product to appeal to outdoor enthusiasts, influenced by the pandemics rise in people seeking healing and refreshment outdoors in Japan. By targeting this new customer base, we aimed to capture the growing market. Our stylish concept and design allowed us to expand sales channels effectively. This strategic approach aligns with current consumer trends and enhances the products appeal in a competitive market.
Inspiration: The package design aims to rejuvenate interest in mushrooms produced in Ehime for many years, specifically targeting a younger audience. Crafted to serve as an ideal gift, it is intended to leave a memorable impression. The choice of vermilion, a color that stands out in natural settings, ensures high visibility when displayed on sales floors, thereby enhancing brand recognition and appeal.
Project Duration: The project began in 2023 in Niihama City, Ehime Prefecture, and in the same year won the Creators Club Ehime Award in the packaging category.
Operation Flow: This package is designed to be robust enough to withstand the weight of the rice, dashi stock, and other components included in the kamahan set during transportation. Its durability ensures that even when multiple boxes are stacked, they will not be crushed, maintaining the integrity of the contents. The packaging's strength is crucial for long-distance shipping, providing confidence that the product will arrive in excellent condition. This attention to structural integrity not only protects the items but also reflects the quality and care put into the entire set, ensuring a positive experience for the consumer.
Image Credits: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, KINOKOMESHI 2023.