Brown Brothers Limited Edition Вазифаи асосӣ: Бастабандии Шишаи Шароб by Yiqi Tang and Zona Yuechen Guan is a highly esteemed winner of the very prestigious 2025 Ҷоизаи оҳании A' Design Award in Дизайни бастабандӣ Competition Category.
ОҳанБастабандӣ· 2025
Brown Brothers Limited Edition Вазифаи асосӣ: Бастабандии Шишаи Шароб
by Yiqi Tang and Zona Yuechen Guan
Client: Brown Brothers
Ҷоизаи оҳании A' Design Award Winner in Бастабандӣ Category
Verified Award Winner
Verify Award Status for #164761The Design
About Brown Brothers Limited Edition Вазифаи асосӣ: Бастабандии Шишаи Шароб
Матни китоб: Brown Brothers Limited Edition бастабандие мебошад, ки барои шароби мусалласи мевагии москато тарҳрезӣ шудааст. Ин маҷмуа се навъро дар бар мегирад, ки субҳ, шафақ ва нисфи шабро ифода мекунанд. Ба ҳар як навъ ранги хушбӯй истифода шудааст, то бӯи мувофиқ ба лаҳзаи интихобшуда паҳн шавад. Рангҳои дурахшон ва нақшҳои зинда ҷашни тобистонаи тропикӣ ва ғояи вохӯриро ба ёд меоранд. Шиша дар формати стандартии 750 мл аз шишаи бозиёфтшаванда сохта шуда, бо графикаи баландсифат ва бодавом чоп шудааст. Мақсад аз ин кор он буд, ки бастабандӣ ҳам аз назар ва ҳам аз бӯй ҷолиб бошад.
The Recognition
About the Ҷоизаи оҳании A' Design Award
Brown Brothers Limited Edition Вазифаи асосӣ: Бастабандии Шишаи Шароб ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Brown Brothers Limited Edition Вазифаи асосӣ: Бастабандии Шишаи Шароб офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Brown Brothers Limited Edition Вазифаи асосӣ: Бастабандии Шишаи Шароб барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- Dimensions & Packaging
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- Tags
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
- Production Technology
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- Design Challenge
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- Research
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- Inspiration
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- Project Duration
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- Operation Flow
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- Team Members
- Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan - Image Credits
- Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
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