Ge Sang Lv Wu Логотипи Корпоративӣ by Xiaobing Cheng

Ge Sang Lv Wu Логотипи Корпоративӣ by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2025

Ge Sang Lv Wu Логотипи Корпоративӣ

by Xiaobing Cheng

Client: Ge Sang Lv Wu

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ge Sang Lv Wu Логотипи Корпоративӣ

Гэ Санг Лв Ву логотипи корпоративӣ мебошад, ки барои бренде эҷод шудааст, ки ба деҳқонони кӯҳистон дар фурӯши маҳсулот, аз қабили ғизо, чой ва донаҳои қаҳва кӯмак мерасонад. Логотип тасвири соддашудаи хатии гули Гэсанг-ро нишон медиҳад, ки рамзи туҳфаи самимӣ мебошад ва бо тасвири шабеҳи абр омехта шудааст. Хатҳои нарм шакли абрҳо ва паҳншавии гулбаргҳоро ба хотир меоранд. Рангҳои табиии хомӯш, аз ҷумла ранги осмонии пастсотурат бо хокистарӣ ва сафед, эффекти тоза ва оромро ба вуҷуд меоранд. Нишона ҳамчун графикаи векторӣ дар торе, ки бар асоси буриши тиллоӣ сохта шудааст, кашида шудааст, аз ин рӯ дар ҳар андоза равшан ва барҷаста мемонад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Ge Sang Lv Wu Логотипи Корпоративӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Ge Sang Lv Wu Логотипи Корпоративӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Ge Sang Lv Wu Логотипи Корпоративӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
Dimensions & Packaging: Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
Tags: Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
Production Technology: Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
Design Challenge: The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
Research: Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
Inspiration: ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
Project Duration: The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
Operation Flow: Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
Team Members: Xiaobing Cheng