Goldwin Headquarters Интерери идорагӣ by Good Place and Maf

Goldwin Headquarters Интерери идорагӣ by Good Place and Maf is a highly esteemed winner of the very prestigious 2025 Ҷоизаи нуқрагии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

НуқраДохилӣ· 2025

Goldwin Headquarters Интерери идорагӣ

by Good Place and Maf

Ҷоизаи нуқрагии A' Design Award Winner in Дохилӣ Category

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Verified Award Winner

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Colors

The Design

About Goldwin Headquarters Интерери идорагӣ

Лоиҳаи кӯчонидани дафтари марказии ширкати Goldwin, ки брендҳои ҷаҳониро монанди The North Face инкишоф медиҳад, фазои идоравии яклухти 6000 метри мураббаъро таъмин кардааст. Ин фазои нав ҳамчун платформа барои муошират ва пойгоҳ барои фаъолияти ҷаҳонии Goldwin хизмат мекунад. Мутобиқи садоқати ширкат ба аслият, барои ҳамаи маводҳои нимкорӣ танҳо маводи табиӣ истифода шудааст. Консепсияи тарроҳӣ муттаҳидшавии ҳамоҳанги шаш ошёнаро ба ягонаи яклухт, ба монанди як дарахти ягона, пешбинӣ мекунад, ки композитсияи органикии фазоиро бо ифодаҳои мушаххас дар ҳар ошёна эҷод мекунад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Goldwin Headquarters Интерери идорагӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Goldwin Headquarters Интерери идорагӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Goldwin Headquarters Интерери идорагӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project incorporates traditional Japanese techniques, such as plastering, mud walls and borrowed scenery, and uses natural materials for all finishing materials. This approach reflects a sincere commitment to authenticity. The use of plastering for floor and furniture finishes demonstrates a respect for craftsmanship. Additionally, the integration of the interior with the outdoors creates a sense of openness and harmony with the surrounding environment.
Dimensions & Packaging: 41500mm×55400mm×21185mm
Tags: Office, Office Interior, Workplace, Workspace, OfficeDesign
Production Technology: The entrance features a textured rammed earth finish layered horizontally and irregularly shaped natural stones that express a vibrant and powerful sense of life, contrasting with the linear ceiling lighting and stone materials. Some floors feature abundant wood to promote comfort, while others showcase a minimalist design with exposed base materials like LGS, resulting in a diverse office environment.
Design Challenge: The primary challenge was in utilizing these non-uniform natural materials effectively. Through a detailed examination of the touch, shape, and texture of the materials, we ensured that the final product met the highest standards of fit and warmth. We meticulously arranged the veneer, cut from the same tree in the order it was harvested, to ensure a cohesive piece. Another challenge was creating a cohesive look while reusing over 80% of the furniture collected from various offices.
Research: Through site visits to client stores and labs, we gained insight into the brand's philosophy by observing the production process. Field research was conducted on the surrounding environment and the movement of passersby, considering the view of the office from Aoyama Street as a tool for brand communication. Additionally, 3D rendering tools were employed to present images to the client, facilitating discussions to ensure there was no discrepancy.
Inspiration: Goldwin's design incorporates 3 brand concepts: "Life with Nature," "Do More with Less," and "Dedication to Detail." These concepts encourage a sense of unity with nature and the development of shared values, promote new ideas born from minimalism, and emphasize uncompromising attention to materials and details, respectively. Based on these ideas, the design imagines a "strongly growing tree" throughout 6 floors, changing the spatial composition on each floor to create a creative space.
Project Duration: The project started in March 2023 and finished in May 2024 in Tokyo, Japan
Operation Flow: The office has been designed to incorporate features specialized for the use of each floor, with the aim of accommodating the diverse tasks of employees. The press room and coworking space are located adjacent to each other to facilitate seamless and lively communication. The upper floors feature a minimalist interior design and highly adaptable furnishings, fostering an environment conducive to creative discussions.
Team Members: Designer: Saori Takata(GOOD PLACE)
Designer: Ryota Unno(GOOD PLACE)
Designer: Toshiya Maekawa(Maf)
PM: Yosuke Kunii(GOOD PLACE)
PM: Haruna Kageyama(GOOD PLACE)
Image Credits: Photographer: Keiko Chiba (Nacasa & Partners)