Panpan Вазифаи асосӣ: Қуттии тӯҳфа by Wu Yao

Panpan Вазифаи асосӣ: Қуттии тӯҳфа by Wu Yao is a highly esteemed winner of the very prestigious 2025 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.

БиринҷБастабандӣ· 2025

Panpan Вазифаи асосӣ: Қуттии тӯҳфа

by Wu Yao

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

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Colors

The Design

About Panpan Вазифаи асосӣ: Қуттии тӯҳфа

Матни китоб: Панпан як қуттии тӯҳфаи маҳдудшумора аст, ки барои нигоҳ доштани маҳсулоти бренд ва тӯҳфаҳои интихобшуда тарҳрезӣ шудааст. Шакли берунии он аз қуттиҳои қадимаи хӯроки чинӣ илҳом гирифта шудааст, дар ҳоле ки ороишоти он услуби "Шинуазри"-ро, ки дар асри 18 дар Аврупо маъмул буд, риоя мекунад. Нишонаҳои машҳури чинӣ ва фаронсавӣ бо аломати бренд дар тасвирҳои дар зери гармӣ чопшуда муттаҳид карда шудаанд. Қуттӣ аз картон сохта шудааст, бо пластинкаҳои металлӣ дар пеш ва пас. Нақшу нигори гандум дар паҳлӯ ва нақшу нигори бамбук дар дохил бо коғази тиллоӣ бараҷастасозӣ шудаанд. Сарпӯши чаппашаванда бо ёрии магнитҳо баста мемонад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Panpan Вазифаи асосӣ: Қуттии тӯҳфа ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Panpan Вазифаи асосӣ: Қуттии тӯҳфа ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Panpan Вазифаи асосӣ: Қуттии тӯҳфа эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
Dimensions & Packaging: 105mm x 245mm x 335mm
Tags: Panpan, Packaging Design, Limited, Gift Box
Production Technology: The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
Design Challenge: As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
Research: This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
Inspiration: The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
Project Duration: The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
Operation Flow: The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
Team Members: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Baixing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Design Assistant: Fu zijie