Zuoxi Rainbow Куртаи парӣ by Wenhua Wu, Zhijuan Ding and Mei Liu is a highly esteemed winner of the very prestigious 2025 Ҷоизаи биринҷии A' Design Award in Дизайни мӯд, пӯшок ва либос Competition Category.
БиринҷМӯд· 2025
Zuoxi Rainbow Куртаи парӣ
by Wenhua Wu, Zhijuan Ding and Mei Liu
Client: Zosee
Ҷоизаи биринҷии A' Design Award Winner in Мӯд Category
Verified Award Winner
Verify Award Status for #167139The Design
About Zuoxi Rainbow Куртаи парӣ
Zuoxi Rainbow куртаи парест, ки барои кӯдакон тарҳрезӣ шудааст. Палеттаи рангҳо аз камони табиии осмон илҳом гирифта шуда, алтернативае барои рангҳои хомӯши либоси зимистонии маъмулӣ пешниҳод мекунад. Пӯшиши берунӣ аз нейлон-абрешими сабуквазн сохта шудааст ва бо рӯйпӯши муҳофизатӣ таъмин шудааст, ки дар баробари равған, доғ ва об тобовар аст, бидуни он ки нафаскашӣ ё шиддати рангро коҳиш диҳад. Кулоҳи васеъшудаи бодмонанд бодҳои сардро мебандад, дар ҳоле ки қабати ионҳои нуқра дар қафо ба нигоҳдории гармӣ мадад мерасонад. Дӯзиши эргономикӣ роҳатӣ ва ҳаракати озодро ҳангоми фаъолиятҳои берунӣ таъмин мекунад.
The Recognition
About the Ҷоизаи биринҷии A' Design Award
Zuoxi Rainbow Куртаи парӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Zuoxi Rainbow Куртаи парӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Zuoxi Rainbow Куртаи парӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Zuoxi Rainbow Down Jacket stands out with its vibrant design inspired by the natural rainbow, diverging from conventional winter wear's dull color schemes. It uniquely integrates DuPont's three-proof technology (oil, stain, and soil resistance) into nylon silk fabric, ensuring durability and easy maintenance while preserving vivid hues. The jacket's ergonomic tailoring offers children maximum comfort and mobility.
- Dimensions & Packaging
- Sleeve Length: 450-695 mm
Half Chest Circumference: 470-635 mm - Tags
- Rainbow-inspired design, DuPont three-proof technology, ergonomic tailoring, silver ion heat-retention, high-fill-power down, environmentally friendly materials, child-focused comfort, vibrant color palette, sustainable production, all-weather protection
- Production Technology
- The outer shell is constructed from nylon silk, a fabric prized for its lightweight durability and smooth texture. This material is further enhanced with DuPont's proprietary three-proof technology, which imparts oil, stain, and water repellency through molecular surface treatments that do not compromise the fabric's breathability or color integrity.
- Design Challenge
- The most challenging aspect of the Zuoxi Rainbow Down Jacket design process was balancing aesthetic innovation with functional excellence and sustainable practices. Internally, the team had to reconcile historical perceptions of winter wear (typically associated with muted colors and bulk) with a vibrant, lightweight design that appeals to children's lively nature. Socially, there was a need to address parents' concerns regarding safety and hypoallergenic properties, especially for children with sensitive respiratory systems.
- Research
- 1. Research Type
Applied research, combining quantitative and qualitative methods.
2. Research Objectives
Evaluate the practicality and comfort of the product design.
Analyze consumer satisfaction.
Identify potential areas for improvement.
3. Methods
Surveys, focus group discussions, and field tests.
4. Results
High Satisfaction: The colors and design are well-received.
Functional Validation: Good warmth retention and water/stain resistance.
Suggestions for Improvement: Add adjustable cuffs for better fit across different body types. - Inspiration
- The inspiration for the Zuoxi Rainbow Down Jacket stems from the desire to bring warmth and vitality into the monotonous palette of traditional winter clothing through the vibrant spectrum of a natural rainbow. Motivated by the need for functional yet emotionally expressive children's wear, the design team sought to create a jacket that not only protects against the elements but also celebrates the innocence and liveliness of childhood.
- Project Duration
- The project began in April 2023 in Wuxi, Jiangsu, China, and concluded in March 2024. It became available for sale on major sales platforms starting from April 2024.
- Operation Flow
- Through the use of meticulously designed ergonomic tailoring, the jacket ensures comfort and freedom of movement for children during activities. Particularly, the widened windproof hood design effectively blocks cold winds, keeping children warm during outdoor activities. The silver ion heat-retention layer on the back utilizes "Back-Warm Technology" to continuously provide warmth, ensuring optimal comfort for children in low-temperature environments.
- Team Members
- Wu Wenhua
Ding Zhijuan
Liu Mei
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