Diageo Travel Retail Тарроҳии Дохилии Мағозаи Чакана аз L'Atelier Five Ltd.

Тарҳи Diageo Travel Retail Тарроҳии Дохилии Мағозаи Чакана аз L'Atelier Five Ltd. ғолиби шоистаи ҷоизаи бонуфузи 2025 Ҷоизаи биринҷии A' Design Award дар категорияи мусобиқавии Дизайни фазои дохилӣ ва намоишгоҳ мебошад.

БиринҷДохилӣ· 2025

Diageo Travel Retail Тарроҳии Дохилии Мағозаи Чакана

аз ҷониби L'Atelier Five Ltd.

Муштарӣ: L'Atelier Five Ltd

Ғолиби Ҷоизаи биринҷии A' Design Award дар категорияи Дохилӣ

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Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Diageo Travel Retail Тарроҳии Дохилии Мағозаи Чакана

Diageo Travel Retail як дизайни дохилии мағоза-дар-мағоза мебошад, ки барои терминали боҳашамати Фурудгоҳи Байналмилалии Инчхон дар Сеул тарроҳӣ шудааст. Мағоза масоҳати 40,12 метри мураббаъро дар бар мегирад ва деворҳояш баландии 2,7 метр доранд. Деворҳои муҷассамавӣ, ки аз Corian-и термошаклдодашуда сохта шудаанд, ба таври нарм тавассути фазо каҷ мешаванд ва идеяи санги обшаклро пайгирӣ мекунанд. Металли сӯрохшуда, воҳидҳои намоишии фармоишӣ ва мебели махсус тарҳи дохилиро ба анҷом мерасонанд. Тарҳбандии каҷ меҳмононро дар масире роҳнамоӣ мекунад, ки якчанд бренди виски дар як муҳити ором ва ягона пешниҳод мешавад.

Эътироф

Дар бораи Ҷоизаи биринҷии A' Design Award

Diageo Travel Retail Тарроҳии Дохилии Мағозаи Чакана ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Diageo Travel Retail Тарроҳии Дохилии Мағозаи Чакана ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Diageo Travel Retail Тарроҳии Дохилии Мағозаи Чакана эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Андоза ва бастабандӣ: 40.12 meter square
2.7M tall walls
Тегҳо: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Технологияи истеҳсол: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Мушкилоти дизайн: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Таҳқиқот: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Илҳом: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Давомнокии лоиҳа: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Ҷараёни кор: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Патентҳо: Diageo Scotland Ltd
Аъзои гурӯҳ: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Ҳуқуқи тасвирҳо: L’Atelier Five Ltd. and Diageo Scotland Ltd.