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Fila Kids Amore Пойафзоли кӯдакона by Boson Zhang, Mingyan He and Chunhe Jin

Fila Kids Amore Пойафзоли кӯдакона by Boson Zhang, Mingyan He and Chunhe Jin is a highly esteemed winner of the very prestigious 2025 Ҷоизаи нуқрагии A' Design Award in Дизайни маҳсулоти кӯдакон ва навзодон Competition Category.


НуқраМаҳсулоти кӯдакон· 2025

Fila Kids Amore Пойафзоли кӯдакона

by Boson Zhang, Mingyan He and Chunhe Jin

Client: Fila Sports Co., Ltd.

Ҷоизаи нуқрагии A' Design Award Winner in Маҳсулоти кӯдакон Category

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The Design

About Fila Kids Amore Пойафзоли кӯдакона

Fila Kids Amore пойафзолест, ки барои кӯдакон тарҳрезӣ шудааст. Ин тарҳ аз ғояи оғӯши пурмеҳр илҳом гирифтааст ва ду тасмаи он ҳангоми якҷоя гузоштан шакли дилро ташкил медиҳанд. Таги дуқабата роҳатӣ ва ҳаракатро дастгирӣ мекунад. Қабати миёнаи мулоими TPU шакли қавси пойро пайравӣ мекунад, дар ҳоле ки таги резинии хеле тунук устувориро зиёд мекунад. Маводи Tempur болиштакӣ, мувофиқат ва ҷаббиши зарбаро беҳтар месозад. Маводҳои нафаскаш ва биологӣ таҷзияшаванда ва астари зиддибактериалӣ ба хушк нигоҳ доштани пойҳо кӯмак мерасонанд. Тасмаҳои танзимшаванда ба кӯдакон имкон медиҳанд, ки пойафзолро бе кӯмаки дигарон бипӯшанд, ва қисми болоии он ба осонӣ тоза мешавад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Fila Kids Amore Пойафзоли кӯдакона ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Fila Kids Amore Пойафзоли кӯдакона асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Fila Kids Amore Пойафзоли кӯдакона офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The FILA Kids Amore shoe prioritizes comfort and functionality with its dual-layer sole structure. A soft TPU midsole contours to the arch for a barefoot-like feel, while the ultra-thin rubber outsole provides stability and natural walking support. The innovative TEMPUR material enhances pressure absorption, fit, and shock resistance, ensuring a comfortable, adaptive experience.
Dimensions & Packaging
Main material: mesh/rubber/TPU
Tags
Children’s shoes, ergonomic design, sustainable materials, foot development, comfort, support, eco-friendly
Production Technology
Utilizes high-performance biodegradable fibers, low-elasticity eco-friendly Lycra, and antibacterial inner linings for a breathable, moisture-wicking experience. The outer rubber outsole enhances durability, while TEMPUR material ensures optimal foot support. Thoughtful design elements such as flexible grooves, toe protection, and adjustable Velcro straps enhance usability, while eco-friendly materials promote sustainability.
Design Challenge
The challenge was to balance aesthetics, functionality, and sustainability while ensuring optimal foot support. The use of TEMPUR material in children’s footwear required careful adaptation to maintain flexibility and breathability. Additionally, integrating eco-friendly components while maintaining durability and ease of maintenance was a key focus in the design process.
Research
The design integrates ergonomic principles to support children's natural walking development. The sole structure follows the foot’s natural movement, while stable support elements enhance durability and safety. Certified materials ensure high performance, breathability, and antibacterial properties, providing both parents and children with a secure and comfortable wearing experience.
Inspiration
Inspired by the concept of "A Loving Embrace," the design reflects the care and affection parents provide for their children. The heart-shaped straps symbolize warmth and connection, while the playful yet iconic FILA color scheme enhances the emotional and visual appeal.
Project Duration
The project started in September 2024 in China and finished in January 2025 in China.
Operation Flow
The FILA KIDS AMORE shoes are designed to offer children a seamless and comfortable wearing experience, ensuring effortless interaction with every step. The wide collar opening allows kids to easily slip their feet in, even for those with chubbier feet. The broad Velcro straps can be adjusted for a secure and customized fit, helping children fasten their shoes independently. The soft, breathable materials keep their feet dry and comfortable throughout the day, while the flexible sole grooves support natural walking movements. The wrap-around fastener ensures a snug fit that won’t slip off, giving parents peace of mind. Additionally, the easy-to-clean upper allows parents to maintain the shoes effortlessly, keeping them fresh even after active play. Whether walking, running, or exploring, the shoes provide stable support and protection, allowing children to move freely and comfortably.
Team Members
FILA SPORTS CO., LTD.
Boson ZHANG
Mingyan HE
Chunhe JIN
Yifei WANG
Zhengquan TAO

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