Syha Бастабандии прокладкаҳои беҳдоштӣ by Angela Spindler

Syha Бастабандии прокладкаҳои беҳдоштӣ by Angela Spindler is a highly esteemed winner of the very prestigious 2025 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2025

Syha Бастабандии прокладкаҳои беҳдоштӣ

by Angela Spindler

Client: Depot

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

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Colors

The Design

About Syha Бастабандии прокладкаҳои беҳдоштӣ

Бренди навсозишуда Syha қудрати оромии моҳро, намоде ки дар тӯли асрҳо дар усотирашиносӣ, зананагӣ ва такрортавлид бофта шудааст, ба худ мегирад. Моҳ, ки дар давраҳои табиие ки ҳаёти моро ташкил медиҳанд, решадор аст, арзишҳои асосии брендро инъикос мекунад: тавонмандсозӣ, инъикос ва дигаргунӣ. Фазаҳои нозуки қамарӣ дар тарроҳии бастабандӣ мавҷгунӣ мекунанд ва ба афту хез ва ритмҳои табиат ва парастории худ ишора менамоянд. Ин мотиви якдигаркунанда маҷмӯаро дар забони визуалии умумӣ мустаҳкам карда, ҳар як маҳсулотро бефосила пайваст намуда, таъҳиди Syha-ро ба устуворӣ ва зебоии ҳушёрона таъкид менамояд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Syha Бастабандии прокладкаҳои беҳдоштӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Syha Бастабандии прокладкаҳои беҳдоштӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Syha Бастабандии прокладкаҳои беҳдоштӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating Nature, Sustainability, and Self-Care.

We were invited to refresh the identity and packaging
for Syha, a menstrual wellness brand committed to easing
the discomfort of periods with plant-based products. The
original packaging did not effectively resonate with
women; it was overly industrial and lacked the empathy
needed to speak to the needs and experiences of the
modern consumer.
Dimensions & Packaging: The packaging is printed on an uncoated box board using spot colours, blind embossed and finished with an all-over aqueous varnish.
Tags: Packaging Design, Sanitary Pad Packaging Design, Branding & Packaging Design, Wellness Packaging, Beauty Packaging, Branding & Packaging Design, Hygiene Product Packaging Designs, Creative Sanitary Pad Packaging Designs
Production Technology: Inspired by the richness of Western Australia’s terrain, we chose a colour palette that reflects both the serenity of nature and its fiery strength. This blend not only enhances the visual identity but also aligns with the product's purpose and function, offering a balance that feels soothing and energizing—just like the brand itself.

To further elevate the packaging we integrated subtle finishes such as blind embossing and a flat matte finish. The blind embossing technique subtly draws attention to key elements of the design without overwhelming the visual narrative, offering a tactile yet refined experience that reflects the brand’s authenticity and care.
Design Challenge: There were no particular challenges, other than having it printed offshore.
Research: The overall identity celebrates the harmony between nature, sustainability, and self-care, empowering Syha’s customers to move through life’s rhythms with confidence and ease. Every design element, from the colour palette to the tactile details, reflects Syha’s deep commitment to wellness, sustainability, and the natural cycles of life. The refreshed branding and packaging serve as a reminder to embrace the journey of life, honouring both the personal and universal rhythms that define us.

Depot's collaboration with Syha embodies our belief that branding is not just about visual design—it’s about creating a powerful, meaningful connection with the consumer. Through thoughtful design and a deep understanding of Syha’s mission, we’ve helped them connect with women on a more personal, empathetic level.
Inspiration: In developing Syha’s refreshed branding, Depot drew upon the timeless symbolism of the moon—a symbol that has long been associated with the cycles of women’s lives. The moon represents empowerment, reflection, and renewal, which makes it the perfect central motif for Syha’s identity. The moon’s subtle phases are integrated throughout the packaging, mirroring the natural rhythms of life and honouring cycles of change and renewal.
Project Duration: The project started in December 2023, was finalised and launched in September 2024, Australia
Team Members: Creative Director: Angela Spindler