Espada Selvagem Ҳувияти визуалӣ by Pedro Panetto

Espada Selvagem Ҳувияти визуалӣ by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2025

Espada Selvagem Ҳувияти визуалӣ

by Pedro Panetto

Client: Pedro Panetto

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

11,382

Verified Award Winner

Verify Award Status for #170535

View at A' Design Award Press Release Award Badge

Colors

The Design

About Espada Selvagem Ҳувияти визуалӣ

Espada Selvagem ҳувияти визуалӣ барои клуби шамшербозии асримиёнагӣ дар Бразилия мебошад. Тарҳ аз ҳайвонҳои геральдикаи қадим илҳом гирифта шудааст, ки бо шакли муосир тафсир шудаанд. Ягуар интихоб шудааст, зеро ин ҷонвар зодаи Бразилия буда, суръат, энергия ва рақобатпазириро ифода мекунад. Хол-холҳои ягуар аз доираҳо ташкил ёфтаанд, ки онҳо низ эҳсоси ҳаракатро ба вуҷуд меоранд. Расм мутобиқи таносуби нисбати заррин (golden ratio) сохта шудааст. Аломат дар формати вектор эҷод шудааст, аз ин рӯ ин ҳувиятро мумкин аст ба либоси расмӣ, нишонҳо, китобҳо, медалҳо, парчамҳо ва шабакаҳои иҷтимоӣ дар андозаҳои гуногун истифода бурд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Espada Selvagem Ҳувияти визуалӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Espada Selvagem Ҳувияти визуалӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Espada Selvagem Ҳувияти визуалӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.