Kweichow Moutai Бастабандии нӯшокиҳои спиртӣ by Yi Huang and Pei Luo is a highly esteemed winner of the very prestigious 2025 Ҷоизаи тиллоии A' Design Award in Дизайни бастабандӣ Competition Category.
ТиллоБастабандӣ· 2025
Kweichow Moutai Бастабандии нӯшокиҳои спиртӣ
Client: Moutai Industrial Design Center
Ҷоизаи тиллоии A' Design Award Winner in Бастабандӣ Category
- 179,389
- Verified Award Winner
- Verify Award Status for #170755
The Design
About Kweichow Moutai Бастабандии нӯшокиҳои спиртӣ
Kweichow Moutai тарҳи бастабандӣ барои нӯшокии спиртии чинӣ мебошад, ки дар Ҷопон фурӯхта мешавад. Шакли шиша ба шишаи классикии Moutai асос ёфта, рангҳо ва хусусияти чинии кӯраи Ру-ро, ки аз давраи сулолаи Тан оғоз ёфтааст, мегирад. Хаттотии рӯи бастабандӣ аз шеъри шоири ҷопонӣ шоҳзода Нагая гирифта шудааст, ки дар давраи сулолаи Тан навишта шудааст. Ҳамин ибора дар маводи кӯмакӣ, ки аз Ҷопон ба Ухан фиристода шуда буд, пайдо шуда, мубодилаи тӯлонии фарҳангии байни ду кишварро ба ёд меорад. Андозаи бастабандӣ 77 ба 77 ба 173 миллиметр аст. Ин тарҳ ҳамчун воситаи мубодилаи фарҳангӣ хизмат мекунад.
The Recognition
About the Ҷоизаи тиллоии A' Design Award
Kweichow Moutai Бастабандии нӯшокиҳои спиртӣ ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Kweichow Moutai Бастабандии нӯшокиҳои спиртӣ ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Kweichow Moutai Бастабандии нӯшокиҳои спиртӣ эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Dimensions & Packaging
- 77x77x173mm
- Tags
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- Production Technology
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Design Challenge
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Research
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Inspiration
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Project Duration
- Renhuai city 24 July 2023 - 7 August 2023
- Operation Flow
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Team Members
- Design Director [Yi Huang]
Creative Director [Pei Luo] - Image Credits
- Moutai Industrial Design Center
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
