Moutai Dream Red Бастабандии Шароб by Heng Luo and Yi Huang

Moutai Dream Red Бастабандии Шароб by Heng Luo and Yi Huang is a highly esteemed winner of the very prestigious 2025 Ҷоизаи платинагии A' Design Award in Дизайни бастабандӣ Competition Category.

ПлатинаБастабандӣ· 2025

Moutai Dream Red Бастабандии Шароб

by Heng Luo and Yi Huang

Client: Moutai Industrial Design Center

Ҷоизаи платинагии A' Design Award Winner in Бастабандӣ Category

947,507

Verified Award Winner

Verify Award Status for #170889

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Dream Red Бастабандии Шароб

Moutai Dream Red тарҳи бастабандиест, ки барои маҳсулоти машруботи чинӣ офарида шудааст. Андозаи баста 137 x 137 x 360 миллиметр буда, ранги сурхи шингарфиро, ки аз зарфҳои лакии давраи сулолаи Хан илҳом гирифта шудааст, дар якҷоягӣ бо ранги сиёҳ барои намуди олидараҷа истифода мебарад. Дар тасвир маскоти бренд бо бардоштани қадаҳ ҷашн мегирад. Дар сохтор техникаи буришкорӣ (холлкунӣ), мӯҳрзании гарм ва чопи ултрабунафш дар коғази махсуси барқароршаванда истифода шудааст. Тақрибан 95 фоизи баста аз ҷиҳати экологӣ тоза ва биологӣ таҷзияшаванда мебошад. Ин тарҳ барои тӯҳфаҳо, коллексия ва истифода дар зиёфатҳо пешбинӣ шудааст.

The Recognition

About the Ҷоизаи платинагии A' Design Award

Moutai Dream Red Бастабандии Шароб ғолиби Ҷоизаи платинагии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои ҳақиқатан истисноӣ, зебо ва боҳашамат дода мешавад. Ғолибони платина мӯъҷизаҳои офариниш, гувоҳи ҳудуди эҷодкории зеҳнӣ мебошанд ва касбият ва нубуғи беназири тарроҳони худро нишон медиҳанд. Интизор меравад, ки ин тарҳҳо машҳуртарин асарҳо бошанд, ки зебоипарастии як давраро муайян мекунанд, ба некӯаҳволии ҷомеа мусоидат менамоянд ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебаранд. Moutai Dream Red Бастабандии Шароб сатҳи фавқулодаи баландмартабагиро нишон медиҳад ва бешубҳа бо хусусиятҳои судманд ва арзишманди худ ҷаҳонро ба ҷои беҳтар табдил медиҳад. Moutai Dream Red Бастабандии Шароб асари ғолиби Ҷоизаи платинагии A' Design Award аст, ки хостаҳоро бедор мекунад, илҳом мебахшад, ба ваҷд меорад, хушнуд мекунад ва шодии бузургро ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Dimensions & Packaging: 137x137x360mm
Tags: Moutai, Wine, Chinese Red, Dream, Romance
Production Technology: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Design Challenge: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Research: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Inspiration: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Project Duration: Renhuai city, 5 March 2024-19 April 2024
Operation Flow: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Team Members: Heng Luo
Yi Huang
Image Credits: Moutai Industrial Design Center