House of Smaragd Қуттии Адвент by Rilind Hoxha and Haris Murich

House of Smaragd Қуттии Адвент by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 Ҷоизаи биринҷии A' Design Award in Дизайни тӯҳфаҳо Competition Category.

БиринҷТӯҳфаҳо· 2025

House of Smaragd Қуттии Адвент

by Rilind Hoxha and Haris Murich

Client: Smaragd 1969 / Why Agency

Ҷоизаи биринҷии A' Design Award Winner in Тӯҳфаҳо Category

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Colors

The Design

About House of Smaragd Қуттии Адвент

Тақвими Адвенти House of Smaragd як қуттии шумориши рӯзҳои сохторнок аст, ки аз коғази экологӣ ва маводи устувор сохта шудааст ва барои истифодаи такрорӣ тарроҳӣ гардидааст. Он чаҳор қитъаи заргарӣ дорад, ки ҳар кадоме ба таври алоҳида бастабандӣ ва дар шуъбаҳои ҷудогона ҷойгир карда шудаанд. Бастабандӣ қобили боз коркард ва истифодаи мукаррар буда, таъсири зиштро ба муҳити зист кам мекунад. Тарҳи қуттӣ дастрасии назоратшударо ба ҳар шуъба имкон медиҳад, ки унсури ғафлатгирӣ ҳифз карда мешавад ва ашё дар ҳолати муҳофизатшуда нигоҳ дошта мешаванд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

House of Smaragd Қуттии Адвент ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки House of Smaragd Қуттии Адвент ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. House of Smaragd Қуттии Адвент эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Tags: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Project Duration: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Team Members: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Image Credits: Filip Shutarov