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D'Caramel Patisserie Ҳувияти бренд, тарҳрезии бастабандӣ by Olha Takhtarova

D'Caramel Patisserie Ҳувияти бренд, тарҳрезии бастабандӣ by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.


БиринҷГрафика· 2025

D'Caramel Patisserie Ҳувияти бренд, тарҳрезии бастабандӣ

by Olha Takhtarova

Client: Sot B&d

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Verified Award Winner

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Colors

The Design

About D'Caramel Patisserie Ҳувияти бренд, тарҳрезии бастабандӣ

Матни китоб: D&Caramel Patisserie ҳувияти бренд ва тарҳрезии бастабандӣ мебошад, ки барои як қаннодӣ офарида шудааст. Ин система логотип, тасвирҳои дастӣ кашидашуда, нақшу нигор ва қуттиҳоро дар се андоза дар бар мегирад. Рангҳои мулоими пастелӣ ва расмҳои муфассали ширинӣ ва мотивҳои ботаникӣ хусусияти дастсохти маҳсулотро ифода мекунанд. Гули bluebonnet-и Техас ҳамчун ишора ба хусусияти маҳаллӣ илова карда шудааст. Қуттиҳо аз картони босифат бо чопи офсетӣ ва рӯйпӯши мат сохта шудаанд. Буриши дақиқи қолабӣ имкони ҷамъбандии сода ва ҳифзи қаннодиҳои осебпазирро фароҳам меорад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

D'Caramel Patisserie Ҳувияти бренд, тарҳрезии бастабандӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки D'Caramel Patisserie Ҳувияти бренд, тарҳрезии бастабандӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. D'Caramel Patisserie Ҳувияти бренд, тарҳрезии бастабандӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Logo design, custom drawings, packaging design, and pattern creation all contributed to D'Caramel Patisserie's complete brand identity in this project. The outcome is a consistent and polished system where beautiful font, pastel hues, and detailed hand-drawn pictures emphasise the artisan aspect of the brand. Every box is visually interesting and functionally built, therefore enhancing the premium product experience.
Dimensions & Packaging
Large Box: 335mm x 254mm x 89mm
Medium Box: 203mm x 203mm x 108mm
Small Box: 105mm x 102mm x 106mm
Tags
logo design, illustration, pattern, packaging design, patisserie, pastry, bakery,
Production Technology
Made of premium cardboard, the D'Caramel Patisserie packaging guarantees durability and protection for fragile pastries. Offset printing on the boxes produces sharp, vivid pastel hues and intricate hand-drawn pictures. To improve the general visual beauty, a matte finish is used for a gentle, polished tactile sensation. Exact die-cutting and folding processes are employed to provide a sleek, functional structure that enables simple assembly and a seamless unboxing experience.
Design Challenge
The difficulty was to combine all design elements—logo, graphics, patterns, and packaging—into one smooth, sophisticated brand presence. The answer called for a balance of visual richness and clarity to guarantee aesthetic harmony across several box sizes. Integrating regional symbolism subtly into the pattern without overpowering the design demanded a nuanced approach to layout and detailing.
Research
High-end patisserie branding and color psychology were the subjects of in-depth studies meant to influence consumer impressions. Emotional impact was assessed using hand-drawn drawing techniques, which were finally selected for their genuine, handmade quality. Market comparison verified that simple design and pastel hues increase the sense of product value in the luxury dessert category.
Inspiration
Inspired by the beauty of handmade desserts and the spirit of artisanal patisserie, the design pulls from actual pastries and botanical features. Texas's bluebonnet flower incorporation gives it a local cultural flavor. This impact directed the development of intricate designs and the soft, pastel color palette that conjures warmth, elegance, and attention.
Project Duration
April 2024, Texas, US - July 2024, Texas, US
Operation Flow
Designed for simplicity and convenience, the packaging guarantees products are safe and attractively presented. The unfolding structure supports an easy and elegant reveal of the dessert inside. Each component—from the illustrated pattern to the logo placement—was carefully considered to guide customer attention and enhance the tactile experience.

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