Fountain Of Fortune Функсияи асосӣ: Бастабандии Соли Нав by Tingwei Chang - Bank Sinopac is a highly esteemed winner of the very prestigious 2026 Ҷоизаи оҳании A' Design Award in Дизайни бастабандӣ Competition Category.
ОҳанБастабандӣ· 2026
Fountain Of Fortune Функсияи асосӣ: Бастабандии Соли Нав
by Tingwei Chang - Bank Sinopac
Client: Bank SinoPac
Ҷоизаи оҳании A' Design Award Winner in Бастабандӣ Category
Verified Award Winner
Verify Award Status for #174319The Design
About Fountain Of Fortune Функсияи асосӣ: Бастабандии Соли Нав
Матни китоб: Ин маҷмӯаи тӯҳфа дорои бастаи тасвиршуда мебошад, ки дар он ду қуттии Оби Шукуфоӣ ва як лифофаи сурхи интерактивии мобилӣ ҷой дода шудааст. Тарҳ анъанаи ҳадядиҳиро тавассути ҳикоягӯии тасвирӣ, унсурҳои рамзӣ ва ҳамгироии рақамӣ аз нав шарҳ медиҳад. Бо ҳамҷоя кардани тасвирҳои классикии Соли Нав бо хусусиятҳои интерактивии муосир, лоиҳа ҳам ҷузъҳои моддӣ ва ҳам рақамиро дар доираи як таҷрибаи ягонаи идона пешниҳод мекунад. Ҳамгироии рамзҳои анъанавӣ ва ҳамкории рақамӣ равишеро инъикос мекунад, ки амалияҳои устувори фарҳангиро бо шеваҳои муосири муошират мепайвандад.
The Recognition
About the Ҷоизаи оҳании A' Design Award
Fountain Of Fortune Функсияи асосӣ: Бастабандии Соли Нав ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Fountain Of Fortune Функсияи асосӣ: Бастабандии Соли Нав офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Fountain Of Fortune Функсияи асосӣ: Бастабандии Соли Нав барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Dimensions & Packaging
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Tags
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Production Technology
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Design Challenge
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Research
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Inspiration
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Project Duration
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Operation Flow
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Patents
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Team Members
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Image Credits
- All images by Bank SinoPac.
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