Coffee Machine Постерҳои визуалии асосӣ by Edward Lu

Coffee Machine Постерҳои визуалии асосӣ by Edward Lu is a highly esteemed winner of the very prestigious 2026 Ҷоизаи оҳании A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

ОҳанГрафика· 2026

Coffee Machine Постерҳои визуалии асосӣ

by Edward Lu

Client: Lumine

Ҷоизаи оҳании A' Design Award Winner in Графика Category

4,860

Verified Award Winner

Verify Award Status for #175312

View at A' Design Award Press Release Award Badge

Colors

The Design

About Coffee Machine Постерҳои визуалии асосӣ

Мошини қаҳва маҷмӯи постерҳои визуалии асосист, ки барои силсилаи дастгоҳҳои қаҳвапазӣ офарида шудааст. Постерҳо аз тасвирҳои тарзи зиндагии фароғатӣ, ки дар таблиғоти дастгоҳҳои қаҳвапазӣ маъмуланд, дур шуда, ба мероси деринаву муҳандисии олмонӣ таваҷҷуҳ мекунанд. Дар ҳар як саҳна нури шуоъ гузаштаро бо ҳозира мепайвандад. Ба чор силсилаи маҳсулот чор мавзӯъ дода шудааст: қисмҳои саноатӣ, навовариҳои технологӣ, ёдгориҳои машҳури ҷаҳонӣ ва мӯъҷизаҳои муҳандисӣ. Чархдандаҳо, микросхемаҳо, меъмории миниётурӣ ва сайёраҳои кайҳонӣ ҳамчун истиораҳои визуалӣ хизмат мекунанд. Саҳнаҳо дар нармафзори 3D сохта ва рендер карда шудаанд.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Coffee Machine Постерҳои визуалии асосӣ ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Coffee Machine Постерҳои визуалии асосӣ офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Coffee Machine Постерҳои визуалии асосӣ барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
Dimensions & Packaging: The original posters were designed at 3634px x 2045px, 72 dpi.
Tags: Graphic Design, Key Visual, Advertisement Design, Poster
Production Technology: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
Design Challenge: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
Research: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
Inspiration: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
Project Duration: The project started in December 2024 and ended in April 2025.
Operation Flow: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
Team Members: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian