Hellenic Routes Шишаи майи такроран истифодашаванда by Antonia Skaraki

Hellenic Routes Шишаи майи такроран истифодашаванда by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2026

Hellenic Routes Шишаи майи такроран истифодашаванда

by Antonia Skaraki

Client: Elgeka

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

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Colors

The Design

About Hellenic Routes Шишаи майи такроран истифодашаванда

Hellenic Routes шишаи майи такроран истифодашаванда аст, ки ҳамчун ёдгории фарҳангӣ тарҳрезӣ шудааст. Шишаи росткунҷаи шишагӣ шакли ҳамвор ва китобмонанд дорад, ки истифода ва нигоҳдории онро осон мекунад. Тамғакоғазҳо дар услуби маркаҳои почта тарҳрезӣ шудаанд ва либосҳои халқии минтақавиро нишон медиҳанд, ки бо минтақаҳои майтайёркунии Юнон алоқаманданд. Коғази аълосифат бо рӯйпӯшҳои матндор ва чопи муфассал тасвирҳои либосҳо ва унсурҳои чорчӯбаро таъкид мекунанд. Андозаҳои шиша 96 мм паҳнӣ, 42 мм умқ ва 175 мм баландӣ мебошад. Ин шакл ба истифодаи такрорӣ ҳамчун ашёи коллексионӣ ё ороишӣ даъват мекунад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Hellenic Routes Шишаи майи такроран истифодашаванда ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Hellenic Routes Шишаи майи такроран истифодашаванда асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Hellenic Routes Шишаи майи такроран истифодашаванда офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas