Huashan Rock Art Festival Ҳувияти визуалии фестивал аз Lin Shi, Yan Huang and Hongmei Wu

Тарҳи Huashan Rock Art Festival Ҳувияти визуалии фестивал аз Lin Shi, Yan Huang and Hongmei Wu ғолиби шоистаи ҷоизаи бонуфузи 2026 Ҷоизаи биринҷии A' Design Award дар категорияи мусобиқавии Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ мебошад.

БиринҷГрафика· 2026

Huashan Rock Art Festival Ҳувияти визуалии фестивал

аз ҷониби Lin Shi, Yan Huang and Hongmei Wu

Муштарӣ: Zhejiang Sci-Tech University

Ғолиби Ҷоизаи биринҷии A' Design Award дар категорияи Графика

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Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #180050

Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Huashan Rock Art Festival Ҳувияти визуалии фестивал

Фестивали санъати сангии Хуашан як системаи ҳувияти визуалӣ мебошад, ки барои фестивали фарҳангӣ дар Чунзуо, Гуанси, Хитой офарида шудааст. Ин ҳувият пиктографҳои қадимаи мавзеи санъати сангии Хуашанро ба графикаҳои содаи геометрӣ табдил медиҳад. Палитраи сиёҳу сафед ва сатҳҳои дорои бофт нусхабардориҳои рӯи санг ва сангҳои аз обу ҳаво фарсударо ба ёд меоранд. Постерҳо дар форматҳои уфуқӣ ва амудӣ барои чопҳои хурд ва намоишҳои калони берунӣ сохта шудаанд. Дар татбиқҳои чопӣ маводи такроран коркардшуда ва рангҳои растанӣ истифода мешаванд. Ҳадаф он аст, ки мероси қадима барои тамошобинони муосир равшан ва дастрас гардад.

Эътироф

Дар бораи Ҷоизаи биринҷии A' Design Award

Huashan Rock Art Festival Ҳувияти визуалии фестивал ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Huashan Rock Art Festival Ҳувияти визуалии фестивал ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Huashan Rock Art Festival Ҳувияти визуалии фестивал эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: This project is a contemporary visual identity system for the Huashan Rock Art Festival, which transforms ancient pictographs into minimalist graphics using a black and white color scheme to evoke archaeological stone rubbings. Its strength lies in systematically balancing archaeological authenticity with modern visual communication, creating a universal and accessible visual language. The design establishes a new paradigm for cultural preservation through innovative design thinking, making ancient heritage dynamically relevant while preserving its spiritual essence.
Андоза ва бастабандӣ: For design/small posters:

Horizontal (landscape): 370mm (width) x 210mm (height)

Vertical (portrait): 210mm (width) x 297mm (height)

For larger outdoor displays:

Horizontal (landscape): 1200mm (width) x 680mm (height)

Vertical (portrait): 600mm (width) x 900mm (height)
Тегҳо: Art Festival, Huashan, Exhibition Branding
Технологияи истеҳсол: The design employs principles of the International Typographic Style, utilizing a monochromatic palette and geometric simplification to translate ancient motifs into contemporary graphics. Textured treatments mimic weathered rock surfaces, while hierarchical arrangements on stacked stones replicate original ceremonial compositions. The digital-first approach ensures versatility across media, with physical applications incorporating recycled materials and plant-based inks to align with sustainable practices.
Мушкилоти дизайн: The greatest challenge was balancing archaeological authenticity with contemporary visual communication. Internally, we navigated historical complexities—interpreting 2000-year-old pictographs with limited contextual records—and social expectations of making heritage resonate across generations. Externally, constraints included materializing the design sustainably (sourcing recycled materials, plant-based inks) and ensuring digital adaptability while preserving the tactile essence of rock art. Overcoming these required a methodology that transforms ancient motifs into a universal visual language without oversimplifying cultural significance.
Таҳқиқот: Type of Research: Cultural visual translation and brand communication
Objectives: To explore how prehistoric, non-verbal cultural heritage such as Huashan rock art can be transformed into a visual language accessible to contemporary audiences.
Methodology: Image analysis, symbol deconstruction, and graphic experimentation were used to reorganize figures, rhythms, and spatial relations from the original rock art.
Tools: Graphic design software, visual analysis, and layout prototyping.
Participants: General public and non-specialist viewers.
Results: The study shows that reducing textual explanation while emphasizing visual rhythm lowers cultural interpretation barriers.
Insights & Impact: The project offers a transferable approach for visual communication of cultural heritage in modern contexts.
Илҳом: The inspiration stems from the desire to bridge the temporal and cultural divide between contemporary audiences and the 2,000 years old Huashan Rock Art, a UNESCO World Heritage site. The project was motivated by the need to make ancient cultural heritage emotionally resonant and visually accessible to modern viewers, while preserving its authentic significance. The design draws inspiration from the ritual scenes and stacked stone compositions of the original rock art, reinterpreting them through a minimalist and systematic visual language.
Давомнокии лоиҳа: The project was developed between February 2025 and November 2025. Research and design were conducted at Zhejiang Sci-Tech University. The project is based on the Huashan Rock Art site in Chongzuo, Guangxi, China, and was produced as a visual communication proposal for the Huashan Rock Art Festival.
Ҷараёни кор: This poster series translates the visual logic of Hua shan rock art into a contemporary graphic language. Viewers do not need prior historical knowledge; meaning emerges through observation. Symbols are enlarged, fragmented, and re-composed to guide the eye across the surface. Through contrast, repetition, and negative space, the posters simulate the act of discovering images on a cliff, turning viewing into a slow, participatory reading experience that strengthens cultural memory through visual engagement.
Аъзои гурӯҳ: Team Leader: Xuguang Zhu
Team Leader: Chao Yang
Designer: Lin Shi
Designer: Linlong Qin
Designer: Yilin Wang
Designer: Ying Xu
Designer: Yaying Mao
Designer: Mengsheng Wang
Designer: Yichen Zhu
Designer: Yan Huang
Team Leader: Hongmei Wu
Ҳуқуқи тасвирҳо: Image #1: Creator Lin Shi, Vertical Poster of Huashan Rock Paintings, 2025.