The Seven Moons Бастабандии қуттии тӯҳфа by Hangzhou Furrytail Technology Co., Ltd

The Seven Moons Бастабандии қуттии тӯҳфа by Hangzhou Furrytail Technology Co., Ltd is a highly esteemed winner of the very prestigious 2026 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.

БиринҷБастабандӣ· 2026

The Seven Moons Бастабандии қуттии тӯҳфа

by Hangzhou Furrytail Technology Co., Ltd

Client: Hangzhou Furrytail Technology Co., Ltd

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

Verify Award Status for #180234

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Seven Moons Бастабандии қуттии тӯҳфа

Ҳафт Моҳ бастабандии қуттии тӯҳфа барои маҷмӯаи хӯроки ҳайвоноти хонагӣ бо ҳафт мазза мебошад. Доира унсури асосии визуалӣ буда, дар банкаҳои мудаввар, дар тасвири моҳи обшаванда ва дар палитраи рангҳои шаби маҳтобӣ дида мешавад. Қуттии берунӣ ва тасмаи миёнбанд аз коғази такрор коркардшаванда бо рӯйпӯши плёнкаи мот сохта шудаанд, ки дурахши нурро мулоим мекунад. Дар дохили он ҳафт банкаи алюминии дараҷаи хӯрокворӣ ҷойгир аст, ки ҳар кадоми онҳо бо тасвири воқеии мазза тавассути чопи офсетии чоррангӣ чоп шудаанд. Тасмаи миёнбанди ҷудошаванда корти иловагиеро дар шакли моҳ нигоҳ медорад, ки онро метавон ҳамчун ёдгории идона нигоҳ дошт.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

The Seven Moons Бастабандии қуттии тӯҳфа ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки The Seven Moons Бастабандии қуттии тӯҳфа ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. The Seven Moons Бастабандии қуттии тӯҳфа эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Seven Moons is a 7 flavor variety pack, available in Tasting Pack and Mid Autumn Gift Box editions. The packaging takes the circle as the core visual element, featuring circular cans, an illustration of the melting moon, and a moonlit night color palette to create a cohesive and festive visual identity system. The outer box adopts a detachable belly band with an insert card and houses 7 distinctively labeled circular cans, seamlessly blending functionality with a sense of ritual.
Tags: Celebrating the Mid Autumn Festival with Pets, Circular Can, Full Moon in the Mid Autumn Festival, Moonlit Night Color Palette, Detachable Belly Band with an Insert Card, Sustainable Packaging
Production Technology: The outer box and belly band are made from eco friendly, recyclable paper. Their surfaces are finished with a matte film to improve tactile comfort and minimize glare, ensuring illustrations appear in warm, soft tones. The food grade aluminum cans boast excellent sealing performance to preserve freshness. High precision four color offset printing is utilized for realistic flavor illustrations, making each flavor instantly recognizable.
Design Challenge: The packaging builds an emotional narrative around owners and pets celebrating the Mid Autumn Festival together. The circular can echoes the Mid Autumn full moon, highlighting reunion and companionship. A warm, multicolored moonlit night palette, each color representing a distinct flavor, creates a recognizable visual identity and celebrates the joy of everyday life shared between owners and pets. For the first time, the moon is transformed from a cultural symbol into a card inserted belly band.
Research: In recent years, pets have increasingly been regarded as family members and emotional companions. Against this backdrop, traditional festive occasions, particularly the Mid Autumn Festival which centers on reunion, have gradually expanded from human gatherings to shared moments between humans and pets. Leveraging the strong market recognition of its Hearty Gravy Cans series, the brand has launched a limited edition variety pack, allowing owners to share meaningful rituals with their pets.
Inspiration: Inspired by the poetic notion that cats love circular cans and people love full moons, the packaging subtly integrates the natural affinity of cats for circular containers with human cultural symbolism, where the Mid Autumn full moon represents reunion. This frames the Mid Autumn Festival as a shared moment between owners and pets, extending the traditional festival theme of human reunion to encompass the modern emotional expression of companionship between humans and their pets.
Project Duration: The project started in April 2025. The product was launched in September 2025.
Operation Flow: The packaging emphasizes the participatory ritual, inviting users to personally pick the moon when opening or gifting the product. The insert card of the belly band mimics the melting moon, serving as both a visual focal point and afestive keepsake card to infuse the unboxing process with emotional warmth and memorability. Moreover, the cans are printed with realistic flavor illustrations, allowing consumers to identify flavors and combinations at a glance.
Team Members: Shuning Lian
Shengdian Zhou