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Intelligent Creativity Forum Ҳувияти Визуалӣ by Yuxin Feng

Intelligent Creativity Forum Ҳувияти Визуалӣ by Yuxin Feng is a highly esteemed winner of the very prestigious 2026 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.


БиринҷГрафика· 2026

Intelligent Creativity Forum Ҳувияти Визуалӣ

by Yuxin Feng

Client: Nanjing University of Finance & Economics, School of Art & Design

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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The Design

About Intelligent Creativity Forum Ҳувияти Визуалӣ

Форуми Эҷодиёти Зеҳнӣ ҳувияти визуалиест, ки барои мактаби санъат ва дизайн офарида шудааст. Ҳувият аз ҳарфҳои D ва I сохта шудааст, ки ҷудо карда шуда, ба шакли геометрии динамикӣ аз нав пайваст мешаванд. Модулҳо дар меҳвари 45 дараҷа зина ба зина ҷойгир шудаанд, ки мантиқи изометрии меъмориро пайравӣ мекунанд. Қабатбандӣ ҳамкории сеченакаи пуррагӣ ва холигиро ба вуҷуд меорад. Сохтори ғайрисимметрӣ ба омезиши зеҳни рақамӣ ва тафаккури эҷодӣ ишора мекунад. Шабакаи модулӣ мутобиқати системаро нигоҳ медорад ва тарҳи векторӣ дар вараҷаҳои гузариш, нишонаҳо, рӯймолҳои абрешимӣ ва дафтарҳо истифода мешавад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Intelligent Creativity Forum Ҳувияти Визуалӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Intelligent Creativity Forum Ҳувияти Визуалӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Intelligent Creativity Forum Ҳувияти Визуалӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Centered on the initials "D" and "I", this design constructs a dynamic geometric form through deconstruction and recombination. The unique 45-degree staggered layering creates a 3D interplay of positive and negative space. Transcending standard letterforms, this asymmetrical structure serves as a powerful metaphor for the innovative fusion of digital intelligence and creative thinking.
Dimensions & Packaging
The visual system are designed in vector format to make it suitable for different sizes of digital and printed media.
Tags
Digital、Intelligence、Creativity、Visual identity
Production Technology
Graphics are adapted in various scenarios, such as work passes, badges, silk scarves, notebooks, etc. The process involves foil gold, silk, UV printing, etc.
Design Challenge
Internal Challenge: The primary obstacle was balancing abstract symbolism with legibility. We needed to visualize the weight of "New Quality Productive Forces" without using generic tech clichés, ensuring the deconstructed "D" and "I" remained recognizable.
External Challenge: Technically, the 45-degree isometric geometry posed alignment issues. Achieving a seamless interplay of solid and void required complex optical corrections. We overcame this by developing a rigorous modular grid, ensuring the "dynamic instability" remained structurally coherent across all media scales.
Research
We conducted qualitative visual research to redefine "Digital Intelligence." Analyzing global tech trends, we found traditional typography lacked dynamism. Using morphological analysis and digital prototyping tools, we tested various modular structures. Results indicated that static forms failed to convey "fusion," whereas a 45-degree staggered system created unique 3D depth. The key insight is that controlled instability generates visual attention. This identity effectively differentiates the brand in the commercial market, communicating complex innovation through simple, memorable geometry.
Inspiration
Driven by the blurring lines between the digital and physical, we aimed to transcend static forms. The design draws from architectural isometry, using a 45-degree axis to represent innovation. Our goal was to visualize "New Quality Productive Forces" through a dynamic balance of solid and void, turning abstract code into a living structure.
Project Duration
The project starts in July 2024 and ends in August 2024 in Nanjing, China
Operation Flow
Think of this logo as a dynamic structure rather than a static image. It operates by slicing the letters "D" and "I" into modules. The transformation occurs along a 45-degree axis, where parts slide and overlap like a precise puzzle. Keyframes capture the shift from flat shapes to a 3D illusion of depth. This interaction visualizes the "fusion" of data and creativity. It offers superior performance because its flexible, modular nature adapts perfectly to both digital screens and physical prints.
Image Credits
Yuxin Feng,2024

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