Tmall Home Zheng Zhou Song Shan Lu Тарҳрезии дохилии фурӯшгоҳ by Taobao Design

Tmall Home Zheng Zhou Song Shan Lu Тарҳрезии дохилии фурӯшгоҳ by Taobao Design is a highly esteemed winner of the very prestigious 2026 Ҷоизаи нуқрагии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

НуқраДохилӣ· 2026

Tmall Home Zheng Zhou Song Shan Lu Тарҳрезии дохилии фурӯшгоҳ

by Taobao Design

Client: Tmall Home

Ҷоизаи нуқрагии A' Design Award Winner in Дохилӣ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tmall Home Zheng Zhou Song Shan Lu Тарҳрезии дохилии фурӯшгоҳ

Tmall Home Zheng Zhou Song Shan Lu як фурӯшгоҳи техникаи хонагӣ бо майдони намоишии 3170 метри мураббаъ мебошад. Мавзӯи "Ҳама чиз мерӯяд" фасоди берунии фурӯшгоҳ, минтақаи даромадгоҳ, минтақаи хизматрасонии муттаҳид ва манзараи сабзро ба ҳам мепайвандад. Фасоди фурӯшгоҳ шакли қабат ба қабати ҷараёндорро истифода мебарад, ки аз ниҳолҳои навсабзида илҳом гирифта шудааст. Даромадгоҳ фарши сангии ноҳамвори лағжишногирро бо панелҳои оинаи ҳушманд барои намоиш ва ҳамкорӣ муттаҳид мекунад. Растаниҳои ҳамешасабзи ба соя тобовар, сангрезаҳои табиӣ ва табақҳои махсуси мохдор нигоҳубини камро талаб мекунанд. Тарҳ технология ва фарҳанги Шарқро якҷоя пешниҳод мекунад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Tmall Home Zheng Zhou Song Shan Lu Тарҳрезии дохилии фурӯшгоҳ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Tmall Home Zheng Zhou Song Shan Lu Тарҳрезии дохилии фурӯшгоҳ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Tmall Home Zheng Zhou Song Shan Lu Тарҳрезии дохилии фурӯшгоҳ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project weaves the theme of All Things Grow through the outdoor storefront, entrance functional area, integrated service area, and green landscape, creating an immersive environment where technology and culture converge. Through thematic storytelling, it organically merges home appliances, user emotions, and Eastern philosophical concepts, transforming the commercial space beyond a mere venue for transactions into a cultural medium that conveys brand values and lifestyle vision.
Dimensions & Packaging: The exhibition area is 3,170 square meters.
Tags: Tmall Home Design,All Things Grow,Eastern Aesthetics,Sprouting Seedlings,Smart Interaction,Green Landscape of Pines, Pebbles and Mosses,Lifestyle Proposition,Fusion of Technology, Futurism, and Art,Home Appliance Retailer
Production Technology: The outdoor storefront adopts a streamlined, layered structure that captures the graceful silhouette of sprouting seedlings. At the entrance, non slip matte stone flooring and crystal clear smart mirror panels in walls meet display and cleaning requirements while improving user interaction. The green landscape combines shade tolerant evergreen species, natural pebbles, and custom moss trays to ensure enduring ecological beauty with minimal maintenance, embodying a commitment to sustainability.
Design Challenge: The core innovation is creating a spatial paradigm that integrates culture, technology, and emotion. Unlike conventional home appliance retailers centered on product display, the project is rooted in Eastern ecological wisdom. It uses the metaphor of growth to suggest technological evolution and the concept of Xianjing to reimagine service value, imbuing the commercial space with narrative depth and emotional resonance. This pioneers a shift from selling products to offering ideal lifestyles.
Research: As Gen Z emerges as the dominant consumer cohort, their expectations for cultural resonance and immersive experiences have risen dramatically. Concurrently, competition in the home appliance industry has shifted from mere specification comparisons to holistic scenario based solutions. In response, this project addresses the modern desire for technological warmth and mental relaxation by merging Eastern natural philosophy with smart technology, establishing a distinctive brand identity.
Inspiration: The project draws inspiration from nature and Eastern philosophy. All Things Grow inherits the cosmology of the Tao Te Ching, while Qiyun Xianjing echoes the pursuit of reclusion found in traditional landscape paintings. The seedling like outdoor storefront, the mirror motif in the water purifier area, and the meticulously designed green landscape collectively translate man nature harmony and void solid interplay into tangible spatial language, achieving a modern expression of cultural heritage.
Project Duration: The project was designed and fully realized in 2025.
Operation Flow: The outdoor storefront mimics sprouting seedlings to convey natural vitality, evolving into an artistic interface that bridges technology, nature, and culture. The area for water purifiers and cleaning appliances at the entrance guides users toward an efficient, fulfilling lifestyle. The integrated service area features soft materials, gentle circulation, and a serene ambiance, along with the green landscape, creating a sanctuary where visitors can pause with ease and restore emotional balance.
Team Members: Xiaoyuan Gu
Ruihua Diao
Shen Lv
Li Tang
Jinjin Meng
Chunxue Zhang