Global Keepsake Бастабандии Маҳсулот by Wei Bai, Xianjun Chen and Rubo Chen

Global Keepsake Бастабандии Маҳсулот by Wei Bai, Xianjun Chen and Rubo Chen is a highly esteemed winner of the very prestigious 2026 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.

БиринҷБастабандӣ· 2026

Global Keepsake Бастабандии Маҳсулот

by Wei Bai, Xianjun Chen and Rubo Chen

Client: Shenzhen Hello Tech Energy Co.,Ltd

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Global Keepsake Бастабандии Маҳсулот

Global Keepsake бастабандиест, ки барои истгоҳҳои барқии сайёри бо нерӯи офтоб коркунанда тарҳрезӣ шудааст. Сохтор, мавод ва арзиши бастабандии аслӣ бетағйир боқӣ мемонанд. Тасвирҳои аслии ҷойҳои машҳури ҷаҳонӣ ба он мазмуни фарҳангӣ ва арзиши коллексионӣ мебахшанд. Сарпӯши кушодашавандаро метавон канда, ҳамчун хатчӯб ва албоми дастсоз аз нав истифода бурд, бинобар ин бастабандиро пас аз кушодан нигоҳ доштан мумкин аст. Барои чоп ранги дар асоси лӯбиё ва равандҳои стандартии офсетӣ истифода мешаванд. Системаи модулии тасвирҳо метавонад дар тамоми силсилаи маҳсулот татбиқ шавад ва умри бастабандиеро, ки одатан партофта мешавад, дароз мекунад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Global Keepsake Бастабандии Маҳсулот ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Global Keepsake Бастабандии Маҳсулот ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Global Keepsake Бастабандии Маҳсулот эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
Dimensions & Packaging: Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink
Tags: Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
Production Technology: The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
Design Challenge: The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
Research: Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint.
Inspiration: This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
Project Duration: The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
Operation Flow: This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.
Team Members: Wei Bai, Xianjun Chen, Rubo Chen and Lvhan Chen