Cycle Of Matter Ғурфаи намоишгоҳӣ by Marzena Michalska - Smart Design Expo

Cycle Of Matter Ғурфаи намоишгоҳӣ by Marzena Michalska - Smart Design Expo is a highly esteemed winner of the very prestigious 2026 Ҷоизаи нуқрагии A' Design Award in Дизайни меъмории намоишгоҳи савдо, дохилӣ ва экспонат Competition Category.

НуқраНамоишгоҳи савдо· 2026

Cycle Of Matter Ғурфаи намоишгоҳӣ

by Marzena Michalska - Smart Design Expo

Client: Smart Design Expo

Ҷоизаи нуқрагии A' Design Award Winner in Намоишгоҳи савдо Category

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Colors

The Design

About Cycle Of Matter Ғурфаи намоишгоҳӣ

Гардиши Модда ғурфаи намоишгоҳиест, ки барои истеҳсолкунандаи плиткаҳои сафолӣ тарҳрезӣ шудааст. Ғурфа масоҳати 135 метри мураббаъро фаро мегирад ва баландии ҳадди аксараш ба 4 метр мерасад. Шакли берунии пӯшидаи он кам чизеро ошкор мекунад, аз ин рӯ достони дохилӣ танҳо пас аз ворид шудан кушода мешавад. Сатҳҳо бо плиткаҳои асосии беранг ва бенақш рӯйпӯш шудаанд, ки маводро дар ҳолати хоми он нишон медиҳанд. Долони марказӣ меҳмононро тавассути пайдарпаии фазоҳое роҳнамоӣ мекунад, ки марҳилаҳои истеҳсоли плиткаро ифода мекунанд. Деворакҳои фармоишӣ, фарши платформавӣ ва тақрибан 160 чароғ шакли ин боздидро муайян мекунанд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Cycle Of Matter Ғурфаи намоишгоҳӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Cycle Of Matter Ғурфаи намоишгоҳӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Cycle Of Matter Ғурфаи намоишгоҳӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Art in Motion. Material that lives.
The Stargres booth was conceived as a spatial narrative about the life of a tile. Its compact, enclosed architecture reveals little from the outside, concealing a story that unfolds only once inside. Clad entirely in raw base tiles without color or pattern, the monochromatic earth-tone space is structured around a central corridor guiding visitors through symbolic stages of tile creation, highlighting process, material origin and rediscovery.
Dimensions & Packaging: Total area: 135 sqm
Maximum height: 4000 mm
Platform height: 150 mm
Cladded surface with ceramic tiles: approx. 250 sqm
Custom partitions: 17 X type modules, 3 V type modules
Suspended tile composition: 16.5 sqm
Lighting fixtures: approx. 160 units
Integrated AV system with 43 inch screens
Tags: exhibition architecture, trade fair design, ceramic tiles, sustainable narrative, spatial storytelling, temporary architecture, material research, immersive space
Production Technology: The structure was built as a modular temporary architecture with a 4 m maximum height. System platform flooring (150 mm, laser leveled) supported full tile installation without grouting. Custom X and V partitions were fabricated in OSB and finished with client tiles or structural paint. Powder coated steel edge profiles defined the platform. Over 160 luminaires created layered scenographic lighting. Installation included integrated electrical systems and multimedia walls.
Design Challenge: The main challenge was presenting a raw base tile as a central aesthetic element while maintaining architectural coherence. Structurally, the booth required heavy ceramic cladding within temporary fair regulations and height limits. Achieving stability, modularity and precise installation without visible technical compromise demanded tight coordination between design, engineering and production teams.
Research: Stoneware plays the first fiddle here. The aim was to understand how an exhibition stand could clearly show how tiles are produced and communicate the life of this material. The concept was developed as a spatial story that guides visitors step by step through the cycles. Material tests, technical drawings, mockups and cost analysis supported the process, with close collaboration between the design team and Stargres production consultants. The result was a corridor shaped booth showcasing the product, with the base covered in the material in its primary form.
Inspiration: The project was inspired by the idea of returning to origin. Instead of presenting finished collections, the design focuses on the base tile, the raw state preceding color and pattern. This gesture reflects transparency in production and a sustainable mindset. The booth becomes an architectural storyboard, guiding visitors through the symbolic stages of material transformation and rediscovery.
Project Duration: The project started in June 2025 in Poland and was completed in October 2025. Production began in September 2025. The booth was installed between 17-21 October 2025 and exhibited at Warsaw Home 2025 from 22-25 October 2025 in Warsaw, Poland.
Operation Flow: Visitors enter a visually restrained exterior that reveals little of the interior. A central corridor guides them through sequential spatial frames representing stages of tile production. Surfaces, lighting and material transitions create a gradual discovery process. The booth encourages slow exploration rather than immediate display, transforming product viewing into a curated spatial experience.
Team Members: Designer: Marzena Michalska
Design Studio: Smart Design Expo