Sprouties Функсияи асосӣ: Ҳувияти бренд by Studio Matte

Sprouties Функсияи асосӣ: Ҳувияти бренд by Studio Matte is a highly esteemed winner of the very prestigious 2026 Ҷоизаи биринҷии A' Design Award in Дизайни таблиғот, маркетинг ва иртибот Competition Category.

БиринҷТаблиғот· 2026

Sprouties Функсияи асосӣ: Ҳувияти бренд

by Studio Matte

Client: Studio Matte

Ҷоизаи биринҷии A' Design Award Winner in Таблиғот Category

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Colors

The Design

About Sprouties Функсияи асосӣ: Ҳувияти бренд

Матни китоб: Sprouties бренди алафи гурба аз мазраа то хона мебошад, ки модели расонидани он ба зичии ғизоӣ ва шаффофияти занҷираи таъминот нигаронида шудааст. Ин аввалин брендест, ки дар Аморати Муттаҳидаи Араб алафи тару тоза ва болаззати гурбаро пешниҳод мекунад. Дур шуда аз клишеҳои анъанавии саноати ҳайвоноти хонагӣ, ҳувияти визуалӣ мафҳуми Ҳашамати табииро истифода мебарад, ки сабзҳои амиқро бо кремҳои нозук ва логотипи фармоишӣ омехта мекунад. Нишонаи гурба дар ҳарфи i пинҳон карда шудааст. Маркази лоиҳа бастабандии дуҳадафаи он мебошад: остини сохтории сӯрохдоре, ки пас аз кушодан ба ашёи ороишии минималистӣ барои интерьерҳои муосир табдил меёбад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Sprouties Функсияи асосӣ: Ҳувияти бренд ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Sprouties Функсияи асосӣ: Ҳувияти бренд ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Sprouties Функсияи асосӣ: Ҳувияти бренд эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Dimensions & Packaging: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Tags: pet, cat, wellness, premium, natural, feline, grass
Production Technology: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Design Challenge: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Research: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Inspiration: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Project Duration: 6 months, France and UAE
Operation Flow: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Team Members: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk