Fortune Express Бастабандии Байцзю by Yao Wu

Fortune Express Бастабандии Байцзю by Yao Wu is a highly esteemed winner of the very prestigious 2026 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.

БиринҷБастабандӣ· 2026

Fortune Express Бастабандии Байцзю

by Yao Wu

Client: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner
Verify Award Status for #182337

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fortune Express Бастабандии Байцзю

Fortune Express бастабандӣ барои арақи байцзю мебошад. Қуттии боми думоҳа андозаи 280 ба 150 ба 230 миллиметр дорад ва аз поён кушода мешавад. Бо бардоштани ҳар як лавҳачаи дохилӣ панҷ шиша намоён мешавад ва дар ҳар шиша Худои Сарвати гуногун бо ранги яке аз Панҷ Унсур тасвир шудааст. Дар зери шишаҳо панҷ қуттии нонамоёни мулоим ҷойгиранд, ки бо даррондани онҳо фигураҳои хурди услубӣ ошкор мешаванд. Қуттии берунӣ бо тамғазании фолгагӣ ороиш ёфтааст ва тамғакоғазҳо ба таври рақамӣ чоп шудаанд. Лӯхтакҳои мулоим аз нахи полиэфирии нарм бо тафсилоти гулдӯзишуда сохта шудаанд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Fortune Express Бастабандии Байцзю ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Fortune Express Бастабандии Байцзю ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Fortune Express Бастабандии Байцзю эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Dimensions & Packaging: Length 280mm x Width 150mm x Height 230mm
Tags: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Production Technology: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Design Challenge: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Research: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Inspiration: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Project Duration: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Operation Flow: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Patents: /
Team Members: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Image Credits: /