Identity Created by Consumer (ICC) Системаи Ҳувияти Корпоративӣ by Jone Aleksiunaite

Identity Created by Consumer (ICC) Системаи Ҳувияти Корпоративӣ by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2013

Identity Created by Consumer (ICC) Системаи Ҳувияти Корпоративӣ

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Colors

The Design

About Identity Created by Consumer (ICC) Системаи Ҳувияти Корпоративӣ

Ҳувияти Офаридаи Истеъмолкунанда як системаи динамикии ҳувияти корпоративӣ мебошад, ки барои як осорхонаи муосири санъат таҳия шудааст. Ин система қисми доимӣ ва қисми динамикиро муттаҳид мекунад. Унсурҳои асосии визуалӣ ва маҷмӯи чопӣ қисми доимиро ташкил медиҳанд. Қисми динамикӣ аз маълумоте, ки боздидкунандагон эҷод мекунанд, сохта мешавад. Ҳар як боздидкунанда рамзи шахсӣ ва тасвири ҳаракатеро ба вуҷуд меорад. Ин унсурҳо баъдан барои сувенирҳо, графикаи мутаҳаррик ва логотипи динамикӣ, ки дар вебсайт ва экранҳои рақамӣ нишон дода мешаванд, истифода мешаванд. Маводи визуалӣ бо графикаи векторӣ ва видеои сабтшуда омода карда шудааст.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Identity Created by Consumer (ICC) Системаи Ҳувияти Корпоративӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Identity Created by Consumer (ICC) Системаи Ҳувияти Корпоративӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Identity Created by Consumer (ICC) Системаи Ҳувияти Корпоративӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus